CPHS Research Study Advertisement Guidance and Template
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                   Advertisement Guidelines
                   The following are examples of advertisements:
                         Flyer
                         Newspaper Advertisement
                         Radio Announcement
                         Television Announcement
                         Bulletin Board Tear-Off
                         Internet Postings-including emails, listserv messages, online advertising, 
                          chatroom postings
                         Poster
                   The advertisement should include: 
                         the name and address of investigator and/or research institution; 
                         a description of the type of research and purpose of the research; 
                         in summary form, the criteria that will be used to determine eligibility for the 
                          study;  
                         a brief list of participation benefits, if any (e.g., a no cost health examination);
                         the time or other commitment required of the participants; 
                         location of the research and the person or office to contact for further information.
                   Do’s and Do Not’s for advertisements
                   Do….
                         make plain that the solicitation is for the purpose of participation in research
                         use the term “research” when describing the study
                         use the term “investigational” is a test article or treatment is referenced in the 
                          advertisement
                         Consider the need for confidentiality in the design of the materials. A sign-up 
                          sheet exposing subjects’ names and contact information to public view may not be
                          appropriate.
                   Do not…
                         use terms such as “new treatment,” “new medication,” or “new drug” without 
                          explaining that the test article is investigational.  A phrase such as “receive new 
                          treatments” implies that all research participants will be receiving newly marketed
                          products of proven worth. 
                         promise “free medical treatment,” when the intent is only to say participants will 
                          not be charged for taking part in the investigation.  
                         emphasize the payment or the amount to be paid, including bolding or 
                          highlighting the payment language.
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                         use language that is misleading nor coercive and does not make any false or 
                          exaggerated claims. It should be clear that “research” is involved.
                   Example of Acceptable Wording: 
                   VITAMIN B2 RESEARCH STUDY You are invited to participate in a study evaluating 
                   the effects of Vitamin B2, conducted by XXX at the Dartmouth College, Hanover, NH. 
                   The study involves 6 one-hour visits over 3 months, having blood drawn, and drinking 
                   Vitamin B2 mixed in different beverages. Compensation available. If you are at least 18 
                   years old, do not smoke, are right handed, and would like more information about 
                   participating, contact: Investigator/Graduate Student at xxx-xxx-xxxx or 
                   Investigator/GraduateStudent@dartmouth.edu 
                   Example of Unacceptable Wording: EARN $500! Get FREE Medical Care!
                   Template:
                   HEADER: the name and address of clinical investigator and/or research institution 
                   VOLUNTEERS NEEDED 
                   For a research study on  XXXX
                   Participants must be
                         brief list of most important eligibility requirements, e.g. age, taking or not taking 
                          certain medication, etc.
                         time or other commitment required of the participants
                   Participants will receive:
                         summarize study procedures; study medications (if a placebo is being used, add 
                          “or placebo”)
                   Participants will be reimbursed for their time (please do not include the amount of 
                   payment)
                   Contact Information
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