ENA Annual Slow Down Campaign Playbook
           ITEM/ISSUE          2011                                              2012                                           2013
           Event Details       *Spring Slow Down Campaign =                      *Spring Slow Down Campaign = 
                               Sunday, May 8 – Tuesday, May 31                   Monday, May 7 – Friday, May 18
                               *Coordinated by Mike Digman                       *Volunteer Sign Posting 
                               *Back-To-School Slow Down Campaign =              Sunday, May 6 @ 6 p.m.
                               Thursday, September 1 (first day of school) –     *Coordinated by Gail Good
                               Saturday, September 10                            *Back-To-School Slow Down Campaign = 
                               *Volunteer Sign Posting                           Tuesday, September 4  (first day of school) – 
                               Wednesday, August 31 @ 6 p.m.                     Friday, September 14
                               *Coordinated by Tiffani Roltgen                   *Volunteer Sign Posting 
                                                                                 Monday, September 3 @ 6 p.m.
                                                                                 *Coordinated by Gail Good
           Advertising         *Submit ECHO article two months prior
                               *Advertise two months prior in ECHO
                               *Post on website event calendar
                               *Post flyer on website
                               *Post on Facebook page
                               *Send event invite via Facebook
                               *Send blast e-mail one week prior
                               *Blast e-mail one week after with instructions 
                               for those who wish to keep their signs
           Materials Needed    *Slow Down Campaign signs (storage shed and 
                               East Precinct Police Station)
                               *Safety vests (storage shed—PARADE BIN)
           Pre-event           *Contact East Precinct Police Station at 
                               608-266-4887
                               *Contact President Tonya Hamilton 
                               TonyaLHN@aol.com to team up with East 
                               Buckeye Neighborhood Association
                               *View campaign dates, resources, tips, and 
                               statistics at Safe Communities  website:  
                             http://www.safercommunity.net/
                             trafficsafety/slowdown.html
                             *Read/utilize “Related Documents” in right 
                             hand column on Safe Communities website:  
                             suggestions for running an effective campaign, 
                             ideas for organizing an effective campaign, 
                             sample news release/newsletter article for 
                             campaign, and sample flyer for neighbors
                             *Complete and return “Slow Down Campaign 
                             planning report” to Safe Communities at 
                             info@safercommunity.net
                             *Survey neighbors to generate a list of streets 
                             to target
                             *Notify police at least two weeks prior to 
                             reserve speed board
                             *Visit https://www.cityofmadison.com/traffic 
                             Engineering/programsSpeed.cfm for 
                             Neighborhood Speedwatch Program 
                             information
                             *Visit https://www.cityofmadison.com/traffic 
                             Engineering/programsTraffic.cfm for Traffic 
                             Management Program information
          Set-up             *Print neighborhood maps
                             *Highlight streets to target
                             *Divide signs into piles for each street
          Safety             *Offer safety vests to volunteers posting signs
          Volunteers         *Gail Good (contacted East Precinct Police 
                             Station, picked up signs, and posted signs on 
                             Vondron and Painted Post)
                             *Justin Martin family (posted signs on Ellen)
                             *Lucy and Ron Gibson (posted signs on Starker)
                             *Matt Poster family (posted signs on Academy)
                             *Kelly Salas Witkins (posted signs on Droster)
                             *Rene Foy (posted signs on Woodvale north)
                            *Tonya Hamilton (posted signs on East Buckeye 
                            and South Thompson)
                            *Tiff Roltgen (posted signs on Woodvale south, 
                            coordinated and recruited volunteers, 
                            advertised the event, and organized the street 
                            assignments)
          Clean-up          *Ask volunteers to remove signs at end of 
                            campaign
                            *Return signs to storage shed
          Follow-up         *Post pictures on website and Facebook
                            *Recap article in following month’s ECHO 
                            *Discuss at following month’s board meeting 
                            and update playbook
          Complaints        *Not enough signs to fully blanket streets
                            *Need at least 200 signs for 2012
          Improvements      *Establish collaborative effort with East 
                            Buckeye Neighborhood Association to increase 
                            volunteer numbers and impact
                            *Implement additional strategies highlighted on
                            Safe Communities website such as a newspaper
                            articles, pace cars, and/or speed boards
                            *Use injury and death statistics to educate 
                            neighbors about the importance of slowing 
                            down
          Leftovers         *Approximately 60 signs in storage shed
                            *Approximately 40 signs kept by Gail Good
          Total Cost        NONE