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Microeconomics
Basic Information
Title: Microeconomics
Code: ECN101
Credit Hours: 3 C.H.
Prerequisite(s): None
Classification: Compulsory Faculty Core
Course Description
Microeconomics is a basic core course for business students. It provides students
with basic knowledge and skills of economic analysis at the firm level. These
knowledge and skills are essential for the day-to-day decision making process in
businesses. This course also provides skills and knowledge required for further
business courses such as marketing, productions and operations, financial analysis
and reporting, finance and human resources management. The course is an
undergraduate course that provides basic skills, knowledge and tools/instruments
of economic analysis at the micro (firm or unit) level.
Learning Objectives
To provide students with knowledge and skills required for understanding
resource allocation within business organization, consumer choice, market
demand and supply, production technologies and costs, market structure, and
factor markets.
To help student acquire skills and techniques necessary for market analysis
and choice of production technologies and techniques.
To provide students with tools and instruments to analyze day-to-day
economic decision at the firm level.
To enhance student capabilities to conduct simple analysis of managerial
and industrial economic topics at the firm level.
Learning Outcomes
Upon completing of microeconomics, students should be able to do the following:
Describe the basic economic problem of scarcity and to identify opportunity
costs.
Explain how prices allocate scarce resources and to predict price changes
from changes in demand and supply.
Measure and interpret elasticity and its relationship to total revenue changes.
Describe consumer choice through utility theory and to understand its
strengths and limitations.
Analyze production technologies (techniques) in the short and long runs.
Characterize and identify economic costs of production.
Identify different market structures and the consequent differences in firm
behavior.
Describe how markets can fail to achieve the optional allocation of scare
resources and to identify alternative allocating mechanisms.
Explain how wages, interest, rent and profits are determined and measured.
Course Outline
Module Topic
Chapter 1: Basic Concepts. 1-1: Introduction to Economics
1-2: Factors of Production
1-3: Field of the Economic Theory
1-4: Microeconomics and Scarcity
1-5: Economic Models
1-6: The Opportunity Cost
1-7: The Production Possibility Frontier
1-8: Economic Systems
1-9: Specialization and Exchange
Chapter 2: Price Determination.
2-1: Introduction to Demand and Supply
2-2: Demand
2-3: Supply
2-4: Demand and Supply Together
(The Market Equilibrium)
Module Topic
Chapter 3: Market Equilibrium. 3-1: Introduction to Market Equilibrium
3-2: The Effect of Changes in Demand on Market
Equilibrium
3-3: The Effect of Changes in Supply on The
Market Equilibrium
3-4: The Effect of Price Control
3-5: The Consumer and Producer Surplus
3-6: Demand and Supply Equations
3-7: The Four-Step Procedure
Chapter 4: Consumer Choice. 4-1: Price Elasticity of Demand
4-2: Income Elasticity of Demand
4-3: Cross Elasticity of Demand
4-4: Elasticity of Supply
4-5: Elasticity and Total Expenditure
4-6: Determinants of Elasticity
Chapter 5: Applying Consumer Theory. 5-1: Introduction
5-2: preferences
5-3: Utility
5-4: Budget Constraints
Chapter 6: Production Function and Firm 6-1: Introduction
Behaviour. 6-2: The Behaviour of Firms
6-3: Types of Costs and Profits
6-4: Short and Long-run Production
6-5: The Production Function
Module Topic
Chapter 7: Cost Functions and Cost 7-1: What Are Cost Functions?
Curves.
7-2: Long-term Costs
7-3: Short-run Costs
7-4: The Long-run Production Costs
7-5: Different Scales of Production
7-6: Economies of Scale
Chapter 8: Market Structure. 8-1: Market Structure
8-2: Types of Market Structures
8-3: Perfect Competition
Chapter 9: Pure Monopoly Market Structure. 9-1: Pure Monopoly Market Structure
9-2: Price and Output Decisions for A
Monopolistic in The Short-run
9-3: Demand and Marginal Revenue for A
Monopolistic
9-4: Profit Maximization for Monopoly
9-5: Price and Output under A Natural Monopoly
9-6: Comparison of Perfectly Competitive Firms
and A Monopoly
Chapter 10: Market of Production Factors. 10-1: Market for The Production Factors
10-2: Factor Demand in The Short-run
10-3: Average and Marginal Products of Labor
10-4: MRP Schedules for Competitive Firm and
Monopolist
10-5: Factor Demand in The Long-run
10-6: Industry Demand for Factors of Production
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