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                               ScholarWorks@UMass Amherst
                               Masters Theses 1911 - February 2014
                               2012
                               The Effect of Menu Nutrition Labels on
                               Consumers' Dietary Decision Making
                               Diane M. Lowe
                               University of Massachusetts Amherst
                               Follow this and additional works at: https://scholarworks.umass.edu/theses
                                     Part of the Hospitality Administration and Management Commons
                               Lowe, Diane M., "The Effect of Menu Nutrition Labels on Consumers' Dietary Decision Making" (2012).Masters Theses 1911 -
                               February 2014. 744.
                               Retrieved fromhttps://scholarworks.umass.edu/theses/744
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           THE EFFECT OF MENU NUTRITION LABELS ON CONSUMERS’ DIETARY DECISION 
                          MAKING 
                             
                             
                             
                             
                             
                             
                        A Thesis Presented 
                             
                             
                           by 
                             
                       DIANE MARIE LOWE 
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                   Submitted to the Graduate School of the 
                University of Massachusetts Amherst in partial fulfillment 
                    of the requirements for the degree of 
                             
                       MASTER OF SCIENCE 
                             
                         February 2012 
                             
                    Hospitality & Tourism Management 
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                             
                   © Copyright by Diane Marie Lowe 2012 
                             
                        All Rights Reserved 
                             
                             
                             
                             
                             
                             
                             
           THE EFFECT OF MENU NUTRITION LABELS ON CONSUMERS’ DIETARY DECISION 
                          MAKING 
                             
                             
                             
                             
                             
                             
                        A Thesis Presented 
                             
                           by 
                             
                       DIANE MARIE LOWE 
                             
                             
                             
                             
                             
                             
          Approved as to style and content by: 
           
          _______________________________________ 
          Linda J. Shea, Chair 
           
           
          _______________________________________ 
          Linda K. Enghagen, Member 
           
           
          _______________________________________ 
          Albert Assaf, Member 
           
           
                            ____________________________________ 
                            Haemoon Oh, Department Head  
                            Hospitality & Tourism Management