The best tasting smoothie on the Planet!®
                Contents
    What is Planet Smoothie? .................................................................................................. 3
    The Planet Smoothie Story ................................................................................................ 5
    How Big is the Smoothie Industry? ..................................................................................6
    How Much Can I Make? ....................................................................................................11
    What Territories Are Available? .....................................................................................12
    What Makes Planet Smoothie Franchise a Great Business? ..................................13
    Who Buys Smoothies? .......................................................................................................14
    What Marketing Resources Are Available? .................................................................15
    Training and Support  ........................................................................................................17
    Can I Scale a Planet Smoothie? ......................................................................................18
    FAQ ........................................................................................................................................19
                                                                                 FFrranchise Ianchise Infnformation Rormation Reporeportt
        What is Planet Smoothie?                                supplements to help provide more vitamins, 
                                                                boost protein, and help customers achieve their 
        Innovation and rapid growth make Planet                 personal goals. We also offer the best tasting 
        Smoothie a top smoothie franchise business              smoothie on the planet!® Our franchise owners 
                                                                have helped customers learn that “healthy” can 
          Demand for smoothies is on the rise. As               also be “tasty.”
        Americans have grown more health-conscious, 
        they are looking for food options that are both           “The product is exceptional,” says Senior 
        healthy and convenient, and smoothies are a             Vice President of Franchise Development John 
        great combination of both. The smoothie industry        Wuycheck. “Our tagline is ‘the best tasting 
        has grown dramatically over the past 20 years.          smoothie on the planet!®,’ and it’s true! They 
        According to NPR.com, frozen fruit sales in             taste great, and the nutritionals are amazing. We 
        the United States surpassed a billion dollars,          use real fruit and our own zero-calorie stevia 
        shattering all previous records.  Sales have more       based sweetener. Then we also have ‘Blasts’ we 
        than doubled since 2011.                                can add to your smoothie to help provide even 
                                                                more nutrition, boost energy or help recuperate 
          Planet Smoothie has helped lead the growth.           from exercise. Our menu is extremely flexible 
        Our first store opened in Atlanta in 1995, and we       to meet the unique preferences of each guest. 
        quickly grew into a dominant smoothie brand in          With different retail formats and single- and 
                                                                multi-unit franchise programs, our business 
        the Southeast. We now have more than 125 stores.
                                                                concept is flexible, too.”
          Planet Smoothie is known for its healthier 
        ingredients, all-natural sweetener and                    Planet Smoothie owners have had success 
        supplements. We use real fruits in our                  in shopping centers, as well as in kiosks and 
        smoothies, and we also have our own line of             express units; and growing numbers of multi-
      PLANETSMOOTHIEFRANCHISE.COM                                                                                 3
                                                                                            Franchise Information Report
         unit franchise owners have been adding Planet                   Protein Your Way”. The categories help guide 
         Smoothie to complement their existing business.                 customers to the options that best fit their 
         Healthy eating is no longer a trend                             nutritional goals. 
           Americans have awakened to the importance                     Why is Planet Smoothie a 
         of healthy eating. The obesity rate has more than               good potential business?
         doubled since 1980, according to the Centers                      Planet Smoothie is a 
         for Disease Control and Prevention, prompting                   great potential business 
         a re-examination of eating habits. According a                  because it costs a lot less 
         report issued in 2014 by the U.S. Department of                 to start compared with 
         Agriculture, Americans have started to cut back                 most restaurant concepts, 
         on their daily calorie intake and are reading more              it appeals to a growing 
         nutritional labels.                                             segment of customers, it 
                                                                         is simple to operate, and 
           It’s not always easy to eat well on the go, but               it attracts loyal customers 
         Planet Smoothie is changing that. Our freshly                   who often visit once a week 
         prepared smoothies are usually ready just a couple of           or more. In fact, most stores 
         minutes after they are ordered, which makes it easy             have a group of regulars 
         for a customer to stop in, grab a cup full of nutritious        who stop by every single 
         yumminess and head to their next destination.                   day — sometimes twice! — and 
                                                                         our customer loyalty rewards 
         Smoothie franchises: a unique menu                              program offers deals and 
           Planet Smoothie’s menu is unique. Just                        discounts to encourage customers 
         because a customer wants a healthier meal                       to become regulars. (Several 
         replacement doesn’t mean they want a smoothie                   customers are approaching their 
         that doesn’t taste great!                                       1,000th visit!)
           For instance, most smoothie shops use some 
         form of sugar for added sweetener, but 
         we developed our own sweetener called 
         LeanLeaf®, that is made from stevia plants. 
         It’s just as sweet, and it has far fewer 
         calories. Smoothie customers often make 
         purchases around functional preferences: weight 
         loss, protein buildup, whole-meal replacement 
         or vitamin supplement, and we have a functional 
         menu to accommodate what our customers want.
           We have more than 30 regular menu items. 
         Because everything is made to order, we can 
         create thousands of combinations for our 
         customers. To guide customers, we divide our 
         menu into categories such as “Planet Favorites,  
         Planet Lite™, Superfood, Energy, Protein, and 
      PLANETSMOOTHIEFRANCHISE.COM                                                                                                4