Australia’s  
  Complementary
    Medicines  
   Industry Audit 
   & Trends 2020
            ABOUT COMPLEMENTARY
            MEDICINES
            Complementary                                                                 ComplementaryMedicines
            Medicines  Australia                                                          Regulated in Australia as medicines under the Therapeutic Goods  
            (CMA)                                                                         Act 1989, complementary medicines include vitamins, mineral
                                                                                          and  nutritional supplements, homeopathic, aromatherapy 
            CMA is the peak industry body for the complementary                           products  and herbal medicines. The term ‘complementary
            medicines  industry, representing stakeholders across the value               medicines’
            chain,  including manufacturers, raw material suppliers,                      also comprises traditional medicines, which includes
            distributors,  consultants, retailers, allied health professionals,           traditional  Chinese medicines, Ayurvedic, Australian 
            researchers  and educators.                                                   Indigenous and  Western herbal medicines.
            CMA promotes appropriate industry regulation and advancement  
            to ensure consumers have access to complementary medicines  
            of the highest quality.
            We have been conducting annual audits of the industry for
            10  years and are pleased to present our most 
            comprehensive  audit to date.
           INDUSTRY AUDIT
           SUMMARY
                7 out of 10 People                       Assisting in Your Health                               NumberOne
             Most Australians (75%) have used at              One third of Australians using              Australia is the largest exporter of  
               least  one form of complementary         Complementary Medicines do so to manage          Nutrition and Health Food to China,
                   medicine in  the last year.              the symptoms of a chronic disease.             with  over $1 billion of exports.
                               $5.6 billion Industry                                  Healthy Growth
                          Vitamin & Dietary Supplements: $3.1billion             The Complementary Medicines industry  
                                 Sports Nutrition: $1.31 billion                   continues to outpace growth in the  
                           Herbal / Traditional Products: $0.76billion                     broader economy.
                                   Weight loss: $0.43 billion
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                                                                                                        CMA INDUSTRY AUDIT & TRENDS 2020  3
           CONSUMER
           DEMOGRAPHICS
           MEN VS WOMEN
                                        CM purchases in last 12 months                                             Women are more
                                                    AVG   Male   Female                                            likely  to have 
    90%            83%                                                                                             purchased  
    80%    78%                                                                                                     complementary  
               73%                                                                                                 medicine in the last
    70%                           66%
    60%                   58%                                                                                      12 months(83%)
                              51%                                                                                  than men(73%)
    50%
    40%                                                                                                            Source: CMA/YouGov Galaxy (2020)
    30%                                          25%    24% 25% 23%    25%     27%
                                         22%                               23%
    20%                                      18%
                                                                                      12% 10% 14%    10%      11%
    10%                                                                                                   9%
     0%
            Net: Bought   Vitamin Mineral  Probiotics    Omega-3 fatty   Nutritional     Herbal or       Other
           complementary                                 acids/fish oil supplements    homeopathic    complementary
             medicines                                                                   products       medicines
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                                                                                                            CMA INDUSTRY AUDIT & TRENDS 2020  4