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Retail (pharmacy) business overview and growth perspectives
Speaker: Nikoloz Gamkrelidze
May 2022
ghg.com.ge
Content
Retail pharma overview
o Local and international presence
o International franchises
o E-commerce
o Market update
Financial Performance overview
Strategy on local and international markets
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The largest pharmaceuticals retailer in Caucasus
Local and international presence
Georgia:
Population, millions (2021) – 3.7
Nominal GDP, USD bn (2021) – 18.7
GDP Per Capita, USD (2021) – 5,014
Armenia:
Population, millions (2021) – 3.0
Nominal GDP, USD bn (2021) – 13.9 Azerbaijan:
GDP Per Capita, USD (2021) – 4,701 Population, millions (2021) – 10.1
Nominal GDP, USD bn (2021) – 54.6
GDP Per Capita, USD (2021) – 5,398
359 7
Pharmacies Stores
5 in Georgia
353 in Georgia 2 in Armenia
6 in Armenia Optics 1
Store
Georgia
3
Two separate brands under retail
111 pharmacies 248 pharmacies
105 Georgia Georgia
Concept: 6 Armenia
•Pharmacy & More
•Shopping mall type with brand Shop-In-Shop formats
inside
•Middle/high segment brands
•Lifestyle brand: Retail banner for top brands
•300sq.m. plus new formats Product Categories
Concept Product Categories Concept
•Main cities, city centers, shopping malls
• Pharmacy & More • Rx & OTC medicines • Contemporary Pharmacy • Focus on Rx & OTC medicines
•New service experiences, self checkout, digitalization
• Big formats, Shop-in-Shop model inside • Personal care • Professional pharmacist care • Patient care products
• Middle and high customer segments • Lab retail • Middle and low customer segments • Basic (mass demand) body, face and
•E-commerce: GPC platform as core for loyalty, other e-
• Main cities, city centers, shopping malls • Optics, sunglasses, lenses, perfumes, • Full geographical coverage – standalone, hair care non-med categories for basic
• Intensive marketing of product brands hospitals, inside store formats low and middle customer segment
commerce platforms as traffic generator
• Average size c.130 sq.m make-up, toys, books, baby and mother • Average size 80sq.m
care, orthopedics, healthy food and
• food supplements, sport, home and
lifestyle devices
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