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Ulrich Beck’s ‘risk society’ thesis and
representations of food and eating in the British
general interest women’s magazine sector
1979-2003
Katherine Elizabeth Wilkinson, BA
Thesis submitted to the University of Nottingham
for the degree of Doctor of Philosophy
November 2005
Abstract
Beck asserts that since the 1950s, broad social transformations have
radically altered collective relations. According to Beck, these changes
have rendered conventional materialist analyses no longer appropriate
to describe the new times we are living in. Beck links radical
restructuring of organisational forms with the reorientation of cultural
experience and modern selfhood as we move from ‘class’ to ‘risk’
positions (Beck, 1992: Beck and Beck-Gernsheim, 2003). This thesis
employs a creative operationalisation of the key dimensions of Beck’s
predictions, allowing them to be tested as hypotheses using data from
the women’s magazine sector. Beck’s idea that cultural organisational
practice is coming under increasing pressure to reorganise and
encompass new principles of social orientation is critically evaluated.
The magazine titles selected for analysis represent the different socio-
economic, age and family responsibility status of this sector’s target
audience. A longitudinal sample of the representation of food and eating
is subject to a textual analysis to catalogue the historical development
of these processes. In addition, interviews with editorial staff examine
the underlying production principles of mediated selection and framing
practice. Empirical evidence is generated to assess whether changing
institutional practice is involved in society’s move from one set of social
arrangements to another. This thesis essentially evaluates Beck’s
assertion that the forces transforming organisational practice are rooted
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in an innovative institutional drive to democratise. The findings suggest
that Beck’s explanation is insufficient and that classical materialist and
market-driven accounts of institutional policy and practice remain
appropriate.
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Acknowledgements
I wish to thank the Leverhulme Trust for funding this project and my
supervisors, Professor Robert Dingwall, and Dr Meryl Aldridge for their
support and input during the whole PhD process.
I would also like to thank Tim Savage from Banner Cross News and all
the library staff at all the sites I visited. My appreciation also goes out to
the editorial staff that took time out of their busy schedule to talk to me. I
must express my sincere gratitude to John for his support with the Excel
spread sheets. I also salute Dewi and Gwesyn for the superb stew and
lasagne that have seen us through the final stages. Hopefully I will now
have more time to widen your recipe repertoire. Many thanks must go to
Rhiannon who has been an inspiration in many ways, no more so than
for insisting I face the fear and do it anyway.
I would like to thank Sheila, Kwang and Chet for forcing me out to keep-
fit each week, even if it was the post-exercise hot chocolate that
focussed my thoughts. Harriet, Peter, Duncan, Helen, Anne and Bryan
have provided me with endless support over the years, some from over
the garden fence and some from the other side of the country. Special
thanks have to be reserved for my mother Valerie and good friend
Hazel without whom I would never have reached this stage with my
good sense intact.
In loving memory of Lianne and baby Reece
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