277x Filetype PDF File size 0.78 MB Source: www.dunod.com
ManaGeMent sup
MarketinG - CoMMuniCation
MMaarrkkeettiinngg: :
1010 CaseCase
StudiesStudies
Case studies with solutions
Claire Garcia
Jean-Louis Martinez
© Dunod, Paris, 2013
ISBN 978-2-10-058833-6
The case studies presented in this book have been written by students reading
the “Marketing et Stratégies Commerciales” Masterdegree at the ESG
Management School (2012), closely supervised by their professors.
The amount of data provided has been considerably useful
in the drafting of this book. We are grateful to these students.
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