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The 14 Amazing Leadership Principles of Amazon [Infographic] - 09-11-2019
by Kelechi Okeke - CXService360 - Customer Service Articles, Stories & Resources - https://www.cxservice360.com
The 14 Amazing Leadership Principles of Amazon [Infographic]
by Kelechi Okeke - Wednesday, September 11, 2019
https://www.cxservice360.com/the-14-amazing-leadership-principles-of-amazon-infographic/
In September 2018, Amazon got global recognition for being the first brand to be valued at over 1 trillion
dollars. Within a time frame of about two decades, Amazon grew from being a bookseller, to a logistics,
cloud computing and E-commerce giant. Surely the Amazon must be doing something different that has
enabled them amass such brand value in a relatively short period.
Interestingly, it turns out that Amazon has 14 leadership principles for its employees, which are designed
to drive innovative thinking and quick action. These principles written by Founder and CEO, Jeff Bezos,
have guided and shaped the brand's decisions and its cutting-edge culture.
"We use our Leadership Principles every day, whether we're discussing ideas for new projects or
deciding on the best approach to solving a problem. It is just one of the things that makes Amazon
peculiar"
- Amazon.jobs
These principles are largely attributed as the driving force behind Amazon’s success, and they are so
important to Amazon that every employee is expected to adhere to them, and all prospective employees
(from experienced vice presidents to brand new college graduates) are tested on their understanding of
these principles.
This Infographic below highlights all 14 leadership principles that drive the Amazon culture
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The 14 Amazing Leadership Principles of Amazon [Infographic] - 09-11-2019
by Kelechi Okeke - CXService360 - Customer Service Articles, Stories & Resources - https://www.cxservice360.com
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The 14 Amazing Leadership Principles of Amazon [Infographic] - 09-11-2019
by Kelechi Okeke - CXService360 - Customer Service Articles, Stories & Resources - https://www.cxservice360.com
Dan Croitor does a great job of summarizing these Leadership principles in this 2 minute video.
https://youtu.be/WEx4HR0FBYQ
A condensed version of the 14 Leadership principles by Dan Croitor
These principles are at the core of everything Amazon does and they have helped the brand create a
positive culture where smart, passionate people can come together to create innovative products (and
services) that meet customers' needs and (surpasses) expectations.
Every organization cannot be Amazon, and might not be able to follow all 14 principles. I encourage
business leaders and professionals reading this to take the time to review your own set of values and
principles and see how they compare to Amazon's.
If you don't have any principles or core values driving the culture within your organization, now is the
next best time to develop them.
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