About Us                                        Strategy
   The John Maxwell Leadership Foundation          The iLead program was designed by Dr. John 
   (JMLF) grows leaders to transform their         C. Maxwell to allow the next generation of 
   world, and we are doing it one community,       leaders to develop their values and 
   school and country at a time! With a            leadership skills. Our preferences for 
   fervent belief that, “Everything rises and      experiences, shows the importance of 
   falls on leadership”, John C. Maxwell, #1       learning materials that engage our senses 
   New York Times bestselling author, coach        and not just our minds. In addition to a 
   and speaker, founded JMLF to carry out a        roundtable discussion format that engages 
   vision to grow leaders to transform the         the auditory senses, iLead uses vivid imagery 
   world around them. His organizations -- The     to engage the visual senses and action items 
   John Maxwell Company, The John Maxwell          to engage students through involvement.
   Team, EQUIP Leadership, and The John 
   Maxwell Leadership Foundation -- have 
   trained millions of leaders from every          Plan
   nation. 
   We add value to leaders who multiply            Three years of youth leadership development:
   value to others and the results are growing     •   iChooseis connecting Values & 
   leaders who produce transformation. The             Leadership
   JMLF marries its influence and resources        •   iDo is connecting Actions & Leadership
   with the desire and engagement of top tier 
   leaders in the key streams of influence and     •   iLead is connecting Influence & 
   the results are truly transformational.             Leadership
   Values-based transformation tables are the 
   key essential used to share leadership          Objective
   values, provide opportunities for self-
   reflection, and drive commitment to             Over the course of the program, students will 
   measurable action steps. Steps may be           accomplish the following goals:
   small, but as they are taken weekly, 
   consistency compounds and the results           1. Identify and explore the values of 
   snowball.                                         leadership
   As individual lives are changed, the            2. Take ownership of their choices (actions,    
   companies where those individuals work             influence on others)
   are changed, the culture of organizations       3. Practice leadership values and develop 
   improve, and the results are real and             those skills 
   measurable. Imagine the potential as key 
   streams of influence are collectively           4. Evaluate themselves with their applied 
   impacted and we see lasting, positive             knowledge 
   change at a personal, community and 
   national level.                                 5. Lead themselves and take turns leading   
                                                     each other
       Growth is the only 
     guarantee tomorrow 
         will be better.
      - John C. Maxwell
    Timeline                                       By the Numbers
    iLead launched in late 2017- early 2018        Transformation does not just happen. The 
    into high-schools in Paraguay where it has     intentional growth of leaders who have a 
    been piloted and field tested for              desire to produce youth leadership 
    effectiveness and receptiveness. In late       transformation across the globe is essential. 
    2018, a universal version of iLead was         Together we are accelerating the 
    launched and is being field tested on a        momentum of transformation among the 
    much broader global scale.                     next generation. 
    In early 2019, and at the agreement of 
    Guatemala’s Vice Minister of Education, 
    JMLF launched iLead in Guatemala, 
    training 26,000 teachers on the material.                        43,371
    While meeting with John C. Maxwell and 
    hearing the vision for iLead, the Vice                     Schools Committed
    Minister of Education stated, “24 hours a 
    day, 365 days a year; I am committed to 
    this youth curriculum in Guatemala!”                   1,662,799
    iLead employs a peer-to-peer                               Student Participants
    methodology that allows 
    students to practice leadership 
    as well as a roundtable format 
    that engages all participants. 
               A focus group  of 15                                 Increased leadership 
               international students                               ability was reported by
               report on their iChoose                              100%
               experience.
                                                                    of the students. 
                                    Impact
    100%of students saw 
    opportunities to apply what 
    they’ve learned.                      100%of students reported that the 
                                          topics discussed in iChoose are relevant to them.
                          After having participated in                  100% of 
                          iChoose93% of students                        students believe 
                          report  that they are                         that they are 
                          impacting their community                     better prepared 
                          positively.                                   for their future 
                                                                        because of 
                                                                        iChoose.
                     After iChoose                                   100% of 
                     100% of                                         students reported 
                     students reported                               that their self 
                     greater self                                    confidence has 
                     awareness.                                      increased post 
                                                                     iChoose.