UNIVERSITY OF NATIONAL AND WORLD ECONOMY
              Assoc. Prof. Mariana Ianeva Dr.
                                                    SERVICE
        TOUR GUIDE
             SERVICE
                                                    GUIDE 
                                                    TOUR 
                                                     
                                                    *
                                                    Ianeva 
                          _
             PUBLISHING COMPLEX   UNWE
                    Sofia, 2014
                                                    Mariana 
      The book applies a modern interpretation of generic knowledge 
     base, providing a comprehensive picture of the tour guide service. 
     It  addresses the issues related to the creation, organization and 
     implementation of tour guide service in the tourism business. Spe-
     cial attention is paid to the meaning and purpose of tour guiding as 
     a stimulus for a tourist trip as a mediator in intercultural relations. 
     The topics and discussions which are most interesting for the tou-
     rists regarding their cognitive trips mainly cultural and historical 
     purposes are thoroughly researched. 
      
      
      
     Reviewers: Professor, Manol Ribov, Dr. 
                       Associate Professor, Elenita Velikova, Dr. 
                       Specialized English editing: Christina Boycheva 
                       
                       
      
      
      
      
      
      
      
      
     © Mariana Kirilova Ianeva, author 
      
      
      
      
      
      
      
      
      
     © PUBLISHING COMPLEX – UNWE 
     2014, publisher 
     Sofia, 2014 
                 Contents 
      
     INTRODUCTION .................................................................. 5 
     Chapter 1 
     NATURE OF TOUR GUIDING ............................................... 7 
      1.1. Tourism product and the significance  
        of tour guiding .......................................................... 7 
      1.2. Tour Guiding during the trip ................................... 22 
      1.3. Technology of tour guide service ............................. 28 
     Chapter 2 
     TYPES OF TOUR GUIDES .................................................. 58 
      2.1. Based on the affiliation of the guide to the subject 
        of tourism ............................................................... 59 
      2.2. According to the type of the tourist activity ............. 66 
      2.3. Based on the age composition of the object  
        of tourism ............................................................... 82 
      2.4. Based on the dynamics during the tour ................... 95 
     Chapter 3 
     ORGANIZATION OF THE TOUR GUIDE SERVICE ............ 118 
      3.1. Interactions between the tour guides  
        and the Tourist Information Offices ....................... 118 
      3.2. Interactions with professional organizations  
        of guides ............................................................... 120 
     Chapter 4 
     TOPICS AND DISCUSSIONS IN THE GUIDED TOURS ...... 128 
      4.1. Topics and discussions on urban themed tours ..... 129 
      4.2. Topics and discussions at City Sightseeing tour .... 139 
      4.3. Topics and discussions on specialized tours –  
        when visiting sacred buildings ............................... 151 
      4.4. Topics and discussions on specialized tours –  
        tours at museums ................................................. 158 
      4.5. Topics and discussions on specialized tours – 
        visiting archaeological sites ................................... 165 
      4.6. Topics and discussions on trips related  
        to landscape ......................................................... 169 
     Conclusion ..................................................................... 172 
     References ..................................................................... 173 
     Appendix ........................................................................ 178 
      Options for developing exemplary methodical plan ....... 178 
      Version 1 ..................................................................... 178 
      Version 2 ..................................................................... 187