Semester - III   |    Elective – II    |      Subject Code - 18MTT36E
    MANAGERIAL ECONOMICS FOR 
            TOURISM 
     Objectives of the Paper
  • To understand the concepts and techniques of 
   micro and macro economics 
  • To study the importance of tourism & travel 
   industry in strengthening Country’s Economy
  • To help acquire skills needed for executive 
   decision making 
                Syllabus
 UNIT-I
  Introduction –Tourism Economics –Managerial Concepts – Micro and
  Macroeconomics -Liberalization, Privatization and Globalization – Global
  MarketTrends–FiscalandMonetaryPolicy–RoleofCentralBank
 UNIT-II
  Tourism Demand - Types of Tourism Demand - Determinants of Tourism
  Demand – Life Cycle Factors - Measurement of Tourism Demand- Tourism
  DemandForecasting-MethodsofForecasting–GrowthofTourismDemand
  in India. Case study of Demonetizationand its Impacts on Tourism
 UNIT-III
  Tourism Supply – Factors affecting supply- Break Even Analysis – Balance of
  Payments–BalanceofTrade-MarketStructureandCompetition-Pricingin
  Tourism-DeterminantsofPrice.
                                                                         Conti…
    UNIT-IV
       Macro Economic Environment – Inflation & Deflation Analysis -
       Government’s role in Tourism – Tourism Policies of Government of India:
       Role of Nidhi Aayog, Public and Private Sectors in Tourism - Need for
       Public and PrivateSectorCo-operationinTourism– FDIinTourism
    UNIT-V
       Impact of Tourism - Economic impact - the Multiplier Effect –Tax Revenue
       (Case Study of GST on Tourism Products) - Displacement Effect - Tourist
       Spending - Costs and Benefits of Tourism to Community - Environmental
       Aspects – Contingency Valuation Method. Case study of Socio-economic
       impactofTourismonFolkArtistsinKerala&Rajasthan
    PRACTICALEXERCISE
    •  1. Record & evaluate the Foreign Exchange currency fluctuation of INR Vs.
       USD&EURO
    •  2. Debateonpost-budgetscenario