SA TOURISM 
                               PRESENTATION TO THE 
                                         PARLIAMENTARY 
                               PORTFOLIO COMMITTEE 
                                                                                              13 October 2009
                   Slide no. 1
                   ©South African Tourism 2009
                   Index
               1.  Brief recap of SA Tourism (part A: slides 3 - 10)
               2.  2008/9 results (part B: slides 11 - 18)
               3.  2008/9 & future objectives (part C: slides 19 - 28)
               4.  Measuring ROI in SA Tourism markets (part D: slides 29 - 33)
               5.  How SA Tourism selects its markets (part E: slides 34 – 36)
               6.  Executive summary of SA Tourism’s Strategic Plan (part F: slides 37 – 46)
               7.  SA Tourism’s performance April – August 2009 (part G: slides 47 – 59)
               8.  Corporate Governance @ SA Tourism (part H: slides 60 – 76)
               9.  Tourism Grading Council statistics (part I: slides 77 – 86)
               10.Update on transformation in the Tourism sector (part J: slides 87 – 94)
                   Slide no. 2
                   ©South African Tourism 2009
                                                      Part A 
                               A brief recap of the 
                                    organization, its 
                        objectives and markets
                   Slide no. 3
                   ©South African Tourism 2009
                       South African Tourism – Vision, Mission and Values
                       Vision
                       For South Africa to be the preferred tourist destination in the world, in order to maximize the
                       economic potential for tourism for our country and its people.
                       Mission
                       To develop and implement a world class international tourism marketing strategy for
                       South Africa. In pursance of this, SAT will:
                       •    Facilitate the strategic alignment of the provinces and the industry in support of the global marketing of 
                            tourism to SA
                       •    Remove all obstacles to tourism growth
                       •    Build a tourist friendly nation
                       •    Ensure that tourism benefits all South Africans
                       Values
                       We unconditionally respect our organization's people, its purpose and its assets. Living this  respect
                       with  integrity translates into an authentic caring for South Africa and each other, a feeling of
                       responsibility and the acceptance of accountability for the outcomes of our actions.  Our team pushes
                       the boundary of excellence in everything we do.
                         Slide no. 4
                         ©South African Tourism 2009