Effective Communication
          Effective Communication
                               Internet
                                                                        Problem Solving
                                                                         Problem Solving
                                                           V            Decision Making
                                                                         Decision Making
                                                           o
           l                                               i
           i                                               c
           a                                               e
                                                            
           m                                               M
           -
           E                                               a
                                                           i
                                                           l                 Productivity
                                                                              Productivity
                                                                               Work Flow
                                                                                Work Flow
                          Face-to-Face
           © Prentice Hall, 2005            Excellence in Business Communication                       Chapter 1 - 2
         Effective Communication
          Effective Communication
                               Internet
                                                                 Business Relationships
                                                                 Business Relationships
                                                           V      Promotional Materials
                                                                  Promotional Materials
                                                           o
           l                                               i
           i                                               c
           a                                               e
                                                            
           m                                               M
           -
           E                                               a
                                                           i
                                                           l         Professional Image
                                                                     Professional Image
                                                                 Stakeholder Response
                                                                  Stakeholder Response
                          Face-to-Face
           © Prentice Hall, 2005            Excellence in Business Communication                       Chapter 1 - 3
                             Characteristics 
                              Characteristics 
                of Effective Messages
                 of Effective Messages
                    Practicality                                          Factual Basis
                    Practicality                                          Factual Basis
                  Conciseness                                                  Precision
                  Conciseness                                                  Precision
                    Persuasion                                    Recommendations
                    Persuasion                                     Recommendations
           © Prentice Hall, 2005            Excellence in Business Communication                       Chapter 1 - 4
                              Communication 
                              Communication 
                 Challenges in Today’s 
                 Challenges in Today’s 
                                         Workplace
                                         Workplace
                    Advances
                    Advances                                           Globalization
             in Technology                                              Globalization
             in Technology
                   Workforce                                             Team-Based
                   Workforce                                             Team-Based
                     Diversity                                        Organizations
                     Diversity                                        Organizations
           © Prentice Hall, 2005            Excellence in Business Communication                       Chapter 1 - 5
          Internal Communication 
          Internal Communication 
                    Official Structure                                      The Grapevine
                    Official Structure                                      The Grapevine
                             Formal Chain                                       Informal 
                             Formal Chain                                       Informal 
                             of Command                                       Networking
                             of Command                                       Networking
                        Up, Down, Across                                  Unofficial Lines
                         Up, Down, Across                                 Unofficial Lines
                       Formal Power Lines                                       of Power
                       Formal Power Lines                                       of Power
           © Prentice Hall, 2005            Excellence in Business Communication                       Chapter 1 - 6