What are they?
    Imagine you are in an elevator with someone 
    who is important to your business.
    You have from the time you both get on until 
    the time he/she gets out to convince that 
    person that yours is a great business 
    opportunity and warrants that person’s 
    involvement. 
    Typically, elevator pitches are < 30 seconds 
    in length.
   Who is this person?
    Investor
    Customer
    Business partner
    Key politician
    Someone who can help you network
    Any other person who may be useful to help 
     you realize your business opportunity.
   The Goal:
    Your goal in the pitch is not to sell.
    No one will write a check after hearing an 
    elevator pitch.
    Your goal is to intrigue.
    If you have succeeded, you will get an 
    invitation to talk/meet later and/or send a 
    business plan.
   What to say:
    Make the most powerful argument you can in 
    that time.
    Use aspects of your mission statement and 
    core business concept.
    Reference any recognized assets you may 
    have. (Patents, technologies, customer 
    validation, core competencies, etc.)
    In general, give the most attractive statement 
    you can in < 30 seconds.
   What is attractive? 
    If your targeted market is large, say so and 
     give an impressive figure.
    If your competition is failing, say so but also 
     be sure to say why you are better.
    Mention your key strengths and opportunities.
    Make sure you appear to be an expert in your 
     field.
    Make sure you look and sound like you did 
     your homework.