Brief self introduction
   Name - Terence Kahapola Arachchi
   ● Currently serving as a Senior Lecturer and the Dean of the Faculty 
     of Management at Horizon Campus.
   ● Have been teaching undergraduate and master’s level courses for 
     the last seven years
   ● Before becoming a university teacher, was an Advanced Level 
     Business Studies teacher at two leading international schools
   ● Industry experience in Pharmaceutical and IT industries - In 
     Marketing and Business development.
  Introduction to the Business Case Analysis (BCA) module
  Module Aims:
     This module aims to familiarise standard practices of business case analysis 
     and presentations and develop competencies and skills thereof with some 
     activities.
  Module content:
     1. Nature of a business case and the process of analysing it – 10%
     2. Reading and mapping some cases for a case analysis – 40%
     3. Linking the map to subject matters, writing the analysis and discussing 
     with others 40%
     4. Making comments on others’ analysis and debating the issues – 10%
  Intended Learning Outcomes (ILOs) of the Module:
  Knowledge
  1. Understand content of a business case including its central problem 
  and analytical questions
  2. Understand the connection between a case and subject matters in 
  accounting, business and strategy.
  Competencies
  3. Read and understand cases in relation to their central issues and 
  underlying subject matters
  4. Map an analysis combining the related subject matters
  Intended Learning Outcomes (ILOs) of the Module:
  Skills
  5. Analyse, discuss and present some cases
  6. Comment on other’s analysis with a clear position 
   Introduction to today’s topic
   Nature of a business case and the process of 
   analysing it – 10%
   This is the first topic of this module. 
   The follow on topics are;
   ● Reading and mapping some cases for a case analysis – 40%
   ● Linking the map to subject matters, writing the analysis and 
     discussing with others 40%
   ● Making comments on others’ analysis and debating the issues – 
     10%