Strengths
    • The Roberts Cafe is a unique place to get a meal that is both affordable 
     and quality food
      • own recipes 
      • signature bread
    • The Roberts Cafe has great service with a friendly staff
    • The decor within the cafe is very different from others’
      • western style paint scheme
      • coffee cups that display fun facts about the history of the world
    • Little competition within the city limits
    • Inside and outside seating
    Weaknesses
    • The Roberts Cafe has limited seating 
      • Tables designed for groups of 2 or 6
    • The tables were covered with a plastic cover making it feel cheap
    • The Café’s entrance was confusing and not well marked
    • Method of payment 
      • Do not accept debit or credit
      • Only local checks
    • The layout of tables felt awkward
    • Small Facebook presence, no website
              Opportunities
              • 34% of Americans visit casual dining restaurants once a week  (Statista) 
                     • Lunch most expensive - Americans out for lunch 2x a week, $10 each time, per person 
                        (Forbes)
              • Carbon county population – 10408 (Census)
                     • This includes customers from Red Lodge and Joliet as well as the other surrounding 
                        areas.
                     • 34% of 10408 = 3538.72
              • Destination vs. drive-by
                     • People who drive by on HWY 212
                           • Approx. 540/day (montana.gov)
                                 •   This also includes tourists.
                                        •  Which was a 3.2 billion dollar industry in Montana (Tourismmattersmt)
    Threats
    • The Roberts Cafe has competition in more attractive 
     locations such as Red Lodge
      • This probably will not include restaurants in Billings, even though 
      billings may be an opportunity
    • Roberts the town is not the final destination for most 
     travelers.
    • During the winter months the traffic through the town most 
     likely dwindles limiting the exposure to potential 
     customers.
    • Competition
      • 16 other restaurants within the county
    Math
    • Market share -  Carbon County Customers
      • 34% of the population eats out once a week (Forbes)
        • 34% * 10408 = 3538 people
        • 3538 * (1/16) = 221 people
        • 221 * $10.00 = $2210.00 per week