What is a business plan ?
     A plan for the operation and growth of a business
     Just as a building has an architect’s plan and an 
      engineering plan, so also a business has a plan
     A business plan deals with, amongst other matters
            Management of the business
            Operations of the business
            Growth of the business
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             Role of IP in the Business Plan
     Business Plan deals with
            Management of the business
            Operations of the business
            Growth of the business
     In a business plan, Intellectual property should similarly 
      be the subject of
            Management
            Operations
            Growth                         3
       
          Role of IP in the business plan
   .
    Identify the IP
    Secure the IP                Management
    Register the IP              Operations
    Protect the IP
    Exploit the IP               Growth
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             Identify the IP
     IP created by an SME needs to be identified
     Unless it is identified as IP, it cannot be
            Secured
            Registered
            Protected
            Exploited
     Identification is the first step.
     It is the platform upon which everything else about IP 
       rests
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             Identify the IP
     The failure to identify IP is perhaps the largest leakage of IP 
       from an SME
     IP is created
     But it is not recognised as being IP
     Employees use it, and continue to use it as they move from 
       one employer to another employer
     Employees move to another employer and the IP moves 
       with them
     Employees retire, and the IP retires with them
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