What is a Sponsorship 
                    Proposal?
    A suggested marketing exchange with 
    benefits for both the sponsor and 
    event/sport
      The sponsor benefits by being able to be 
       associated with the sport or event
      The event/sport benefits by receiving 
       funding and/or product
     Why is a Sponsorship Proposal 
                    Needed?
    A formal sponsorship proposal:
      Shows the professionalism of event 
       organizers
      Serves as the basis for discussion among 
       corporate decision makers
      Is a way to market the event for 
       sponsorship
       Components of a Sponsorship 
                         Proposal
     A sponsorship proposal includes:
       Sponsorship objectives – How will the 
        sponsorship benefit the corporation being 
        queried?  For maximum results the proposal 
        should show maximum benefit to the sponsor’s 
        institutional goals and objectives.  These 
        objectives may be to:
     1.  Increase product awareness – This results  in 
     increased sales of sponsor’s product or  services 
     2.  Stamp out competing advertisers – 
     Sponsorship may guarantee that only the  sponsor 
     is free to advertise during the event.
       Components of a Sponsorship 
                Proposal Continued
     3.  Reaching new target markets – The  sponsorship 
     should match the demographics of the target 
     audience with products or  services the sponsor 
     generates.  This is called the match-up hypothesis.  
     For example:
     financial advisor companies sponsor golf 
     tournaments while beer producers sponsor events 
     attended by younger people, i.e. baseball and football
       Sponsorship budgets – Without money, the most 
        meaningful objectives will never be met.  If the 
        objectives are considered sound, managers will find 
        a way to allocate funds to the sponsorship.
   Here are few important factors to consider 
    while preparing a proposal.
   1.The sponsorship proposal template should 
    incorporate basic information about your 
    organization. Providing enough information 
    about the target audience and the way you 
    would make them reach the potential 
    sponsor will raise interest in your proposal.