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MAKALAH MANAJEMEN MUTU TERPADU
“KUALITAS PELAYANAN / SERVIS / JASA”
Dosen : Nur Hasanah, SE. MSc
Disusun Oleh Kelompok 4
Andika Dwi Pratama P.S (RRC1B013061)
Anugrah Wirastra (RRC1B013017)
Diniyah Lestari (RRC1B013029)
Nanang Prihasto (RRC1B013021)
Nanda Fitraniko Saputra (RRC1B013005)
Wawan Kurniawan (RRC1B0140)
FAKULTAS EKONOMI DAN BISNIS PRODI MANAJEMEN
UNIVERSITAS JAMBI
2016
1
DAFTAR ISI
SAMPUL DEPAN...............................................................................................................i
DAFTAR ISI.......................................................................................................................ii
KATA PENGANTAR.......................................................................................................iii
BAB I PENDAHULUAN...................................................................................................1
1.1..................................................................................................................Latar Belakang
........................................................................................................................................1
1.2.............................................................................................................Rumusan Masalah
........................................................................................................................................1
1.3...............................................................................................................................Tujuan
........................................................................................................................................1
1.4.............................................................................................................................Manfaat
........................................................................................................................................1
BAB II PEMBAHASAN....................................................................................................2
2.1.............................................................................................Definisi dan Klasifikasi Jasa
........................................................................................................................................2
2.2..............................................................................................................Karakteristik Jasa
........................................................................................................................................3
2.3...................................Strategi Pengembangan Manajemen Kualitas dalam Industri Jasa
........................................................................................................................................4
2.4..........................Model Strategi Pelayanan 7P dalam Manajemen Kualitas Jasa Modern
........................................................................................................................................7
2.5...................................................................Contoh Penerapan Manajemen Kualitas Jasa
........................................................................................................................................9
BAB III PENUTUP..........................................................................................................12
3.1.Kesimpulan..................................................................................................................12
DAFTAR PUSTAKA.......................................................................................................13
ii
KATA PENGANTAR
Puji Syukur kami panjatkan kepada Allah SWT, karena Rahmat-Nya kami dapat
menyelesaikan dan dapat menyusun makalah yang berjudul “KUALITAS
PELAYANAN/SERVIS/JASA” guna memenuhi tugas mata kuliah Manajemen Mutu
Terpadu.
Pada kesempatan ini kami meminta maaf apabila terdapat banyak kesalahan atau
kekurangan dalam penulisan makalah ini. Semoga makalah ini bias bermanfaat bagi semua
pihak.
Jambi, Maret 2016
Penulis
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iv
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