How to obtain the most leverage
     in selling our products & services 
    (Bagaimana cara terbaik untuk menyampaikan dan menjual 
           produk dan jasa kita)
   Hal-hal yang diperhatikan untuk 
   dapat menjual produk dan jasa
    Customers/target markets
    Programs and services
    Packaging
    Pricing 
    Promotion
     Place
             The Marketing Mix
  Past: 4P’s       Present: 4C’s         Future: 4F’s
  •  Product       •  Customer Value     • Flexi- benefit & innovations
  •  Price         •  Cost               • Flexi-priority & superior 
  •  Place         •  Convenience          customer value Price
  •  Promotion     •  Communications     • Flexi-distribution
                                         • Flexi-communication
                                                 Bauran 
                                            Pemasaran (4P)
           Product                         TARGET PASAR                                 Place
          Variasi Produk                                                             Jalur/Channels
          Kualitas                                                                   Cakupan/ 
          Design                 Price                     Promotion                 Coverage
          Fitur                                                                      Daftar isi/ 
                                 Daftar harga              Promosi Penjualan         Assortments
          Merk                   Diskon                    Iklan/ Advertising        Lokasi
          Kemasan                Daya beli                 Pramuniaga/               Inventory
          Ukuran                 Termin                    Sales forces              Transport
          Layanan                pembayaran                Public relations
          Jaminan                Kredit                    Direct marketing
          Pengembalian
  Components of a marketing plan
  Components of a marketing plan
    Mission Statement 
                 Marketing Strategies
    Executive Summary
                  Identify Resources
    Internal Analysis
                  Implementation Plan
    External Analysis
                  Marketing Budget
    Objectives
                  Evaluation Methods