Start-up / Project
       ● What is the company/team mission? Briefly describe the company/team and what it 
         does. 
      Addressing the Challenge
      ● Please explain your proposal and how it addresses the city’s described challenge?
      ● Does the project fit in with the Sustainable Development Goals? If yes, which ones 
        and how? 
      Value 
      Proposition
      ● What is new or innovative about your proposal? 
      Concept & Implementation 
      ● Please describe the technical feasibility of your solution and the current stage of 
        development? 
      ● Provide a rough estimate of innovation completion for market deployment (time to 
        market), determine if a pilot project implementation (proof of concept) is necessary. 
      ● Indicate the main risks of launching the innovation to the market and how you plan 
        to counter them. 
      Product – Market Fit  
       ● Please describe any research, engagement or modelling you have carried out that 
         demonstrates your solution meets the requirements of its users.
       ● How do you plan to reach the early adopter partners /first customers to enter to 
         market?
       ● What is the market potential (also define if it is domestic/international)?
       ● What is the size of the target market and which segment does the new 
         product/service intend to target?
       ● Explain how the product/service will meet the market needs.