307x Filetype PPT File size 2.00 MB Source: ec.europa.eu
Siemens in Central and Eastern Europe
61 mio. Consumers
61 mio. Consumers
524 bill. EUR GDP (4,3% growth rate)
524 bill. EUR GDP (4,3% growth rate)
33 bill. EUR Siemens-market (5,6% growth rate)
33 bill. EUR Siemens-market (5,6% growth rate)
8.996 mio. EUR order intake
8.996 mio. EUR order intake
7.516 mio. EUR sales (thereof 58% export)
7.516 mio. EUR sales (thereof 58% export)
30.254 employees
30.254 employees
Source: Central Bureau of Statistics, Year 2006
Page 2 February 2007 Dr. Georg Antesberger, Siemens CEE
Critical Success Factors in Business Development
1
Attractive Markets and Favorable Business Environments
to compete in
1 1 1
2 3 4
Innovative Products, Courage Leaders
Solutions and Services and Liberty and Employees
to succeed with to take risks to realize
Page 3 February 2007 Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environment
Investment and Growth need outside Stimulation
1
Investment Climate
Stable political and legal conditions
Liberalized markets as drivers for investment
Openness towards Foreign Investment
Technology
Demand for modern technology
Secure Energy Supply and Resources
Legislation and Funding
Short project decisions and
approval processes
Stable conditions for long-term investments
(Feed-in tariffs and Green Electricity)
Page 4 February 2007 Dr. Georg Antesberger, Siemens CEE
Innovative Products, Solutions and Services to succeed
Increase of Energy Efficiency is a technological challenge
2
High-efficiency CO-free power Renewable High-voltage DC Enhanced rail
2 Transmission
turbines plant (CCS) Energy Systems transport
Piezo injection Highly efficient Energy-saving Energy-efficient
for fuel-efficient Hybrid engines industrial drives lighting buildings
vehicles
Page 5 February 2007 Dr. Georg Antesberger, Siemens CEE
Critical Success Factors in Business Development
1
Attractive Markets and Favorable Business Environments
to compete in
1 1 1
2 3 4
Innovative Products, Courage Leaders
Solutions and Services and Liberty and Employees
to succeed with to take risks to realize
Page 6 February 2007 Dr. Georg Antesberger, Siemens CEE
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