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11-2
Exhibit 11-1: Venture Capital —
Market Size, 1995-2001
120 9000
Amount invested 8000
100 Number of deals
7000
80 6000
5000
60
4000
40 3000
2000
20
1000
0 0
1995 1996 1997 1998 1999 2000 2001
Source: Data from PricewaterhouseCoopers, MoneyTree Survey: Full Year & Q4 2001 Results: US Report.
11-3
Defining a Startup
A startup is a business that is in the process of
developing the underlying infrastructure needed to
support future growth
A startup is a business engaging in the the
following three basic processes:
– Developing and refining the offering and strategy to go
to market
– Obtaining initial funding to begin operations
– Building a capable management team to handle
operations
11-4
Exhibit 11-2: Startup Business
Investment Stages
Early Stage Expansion Stage Later Stage
Financing Second-
Second-
Second-
Seed Stage Startup First-Stage Second- Mezzanine Bridge
Seed Stage Startup First-Stage Mezzanine Bridge
Seed Stage Startup First-Stage Mezzanine Bridge
Stages Seed Stage Startup First-Stage Stage Mezzanine Bridge
Stage
Stage
Stage
– Validate the Build Expand Provide working Fuel substantial Prepare for
business concept management production, capital once growth (typically initial public
Investment (e.g. build team and marketing, or shipping products provided to offering,
Investment
Investment
Investment prototype, complete sales or providing business that usually
Purpose
Purpose develop business
Purpose
Purpose product capabilities services are at least planned in the
plan, conduct development break even) next 6 months
market research)
to a year
Angel investors Angel investors Traditional VC Traditional VC Traditional VC Traditional VC
Traditional VC Traditional VC Corporations Corporations Corporations Corporations
Type of
Type of Consulting firms Consulting firms Buyout firms Buyout firms
Type of
Type of
Investors Online VC firms Incubators Investment banks Investment
Investors
Investors
Investors
Incubators banks
Source: Gold Book of Venture Capital Firms, Bob Zider,
“How Venture Capital Works,” Harvard Business Review
11-5
Relationship between Human
and Financial Capital
Human and financial capital resources can
influence the business planning process and,
in turn, be influenced by the business plan
– Human capital resources may include
entrepreneurs, management team, strategic
advisors and partners, and logistical advisors and
partners
– Sources for financial capital include debt financing
and equity financing
11-6
Exhibit 11-3: The Relationship Between
Human Capital Financial Capital
Human and Financial Capital
Entrepreneur Equity
Entrepreneur
Bootstrapping
Bootstrapping
Angels Venture Capital
Management Team Angels Venture Capital
Management Team
Business
Business
Planning Corporate Ventures Holding Company
Planning Corporate Ventures Holding Company
Process
Process
Strategic Advisors
Strategic Advisors
& Partners
& Partners
Debt
Commercial Bank
Trade Credit Commercial Bank
Logistical Advisors Trade Credit Loans
Logistical Advisors Loans
& Partners
& Partners
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