PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET 
                                        PEMASARAN
                         LEMBAGA UTAMA DALAM PERIKLANAN
            Lembaga pengendali                                   Lembaga pemberi jasa
                Pemerintah                                            Biro iklan
                  Pesaing                 Pengiklan                     Media
                                                                        PJRP
                                           Pasar &
                                        Perilaku Pasar 
                                                                                           Slide 2
                          PPeengngiklaiklann                 Biro Iklan                            Media
                        Advertising                                                         Advertisement
                          Manager                                                                Manager 
                                                                                                                                Slide 3
        DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN
               CREATIVE                                 MEDIA
                  ART DIRECTOR                        MEDIA PLANNER
                  COPY WRITER                          MEDIA BUYER
                   VISUALISER
                  LAY OUT MAN
              RESEARCH                              BUSINESS
                 MARKETING                             
                                                          ACCOUNT 
                    RESEARCH                            EXCECUTIVE
                                                                                  Slide 4
                      JENIS-JENIS BIRO IKLAN
                         FULL SERVICE AGENCY
                     INHOUSE ADVERTISING AGENCY
                      THROUGH THE LINE AGENCIES
                          A’A CARTE/AD HOC 
                        FUNGSI BIRO IKLAN
          PENANGGUNGJAWAB
                                                PERANTARA
                                                                     Slide 5
           AGENCY STAFF COMPETENCES
                           ENTREPRENEUR 
      1 CREATIVE        4  MENTALITY
        OPPORTUNITY 
      2 MINDSET         5  ABILITY TO LEARN
      3 FLEXIBLE        6  EQ & NEW MORALITY