Perfect Pushup
                           • Alan Mills
          5                    • Navy Seal
                               • Functional Training
                           • The Perfect Pushup
                           • Created the BODYREV 
                              company
                           • Infomercials
                           • Buzz marketing
                           • Advertising campaign
                           • Co-op advertising
 www.bodyrev.com 
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                               Advertising Management
            5                          Chapter Overview
                               •   Advertising management
                               •   Choosing an advertising agency
                               •   Advertising campaign management
                                    • Communications market analysis
                                    • Advertising goals
                                    • Advertising budget
                                    • Media selection
                                    • Creative brief
                              Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
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      F I G U R E    5 . 1
      Overview of IMC
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      F I G U R E    5 . 2
      Advertising Design Overview
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         Overview of Advertising Management
        1. Review the company’s activities in light of 
           advertising management.
        2. Select in-house or external advertising 
           agency.
        3. Develop an advertising campaign 
           management strategy.
        4. Develop a Creative Brief.
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