What are Proposals?
        • Long reports usually written in response to 
          a specific request or in response to your 
          specific need.  
                                  
                   Client based/solicited
        • These are written in response to a specific 
          request made by a business/client. (Client 
          based/solicited)
              
                                 
                         Non-solicited 
        •   These are written because you need:
        1. to promote a business or idea
        2. to procure means of collaboration
        3. to procure funds for a business/contract, 
            project. 
                                   
              Difference Between Solicited and 
                     Unsolicited Proposals 
         • Solicited:                • Unsolicited
         • Customer asks for a       • You send them a 
           proposal.                    proposal they haven’t 
         • Provides you with a          even asked for.
           description of what       • The customer has not 
           the customer wants.          anticipated, planned, 
                                        or budgeted for the 
                                        proposal. 
                                      
                             Continued:
         • The customer will          • You run the risk that 
            definitely read it.          the customer won't 
         • You may face                  even bother to read it.  
            competition from          • You do not face a 
            other writers who are        great competitive 
            also responding to the       pressure. 
            call for proposals.