Why
     Establish team credibility
     Sell the project
       New project
       Pilot project
     Support design trade-off decisions
     Define evaluation metrics
   What is the business case?
    Alignment:  How does the project fit into 
    organization goals?
    Impact:  Where does the project impact 
    organization processes?
    Contribution:  What contribution does the 
    project make?
    Metrics:  How will we define success?
   Strategic View:
   Who is the organization?
    Vision
    Mission
    Objective
    Tactic
   Tactical Alignment
      Business Objective
           Business Tactic
                IT Objective
                     IT Tactic
   s
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   i
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   t        Firm  Infrastructure
   c
   A        (general management, accounting, finance, strategic planning)
    
   t
   r
   o                   Human Resource Management
   p                   (recruiting, training, development)
   p
   u
   S             Technology Development
                 (R&D< product and process improvement)
             Procurement
             (purchasing of raw materials, machines, supplies)
    s
    e Inbound
    i
    t
    i Logistics                      Outbound        Marketing       Service
    v                Operations
    i
    t (raw                           Logistics       and Sales
    c
    A materials      (machine        (warehous-      (advertising,   (installation,
     
    y                                ing and         promotion,      repair,
    r handling       assembling,
    a                                distribution    pricing,        parts)
    m and            testing)
    i                                of finished     channel
    r warehous-
    P                                product)        relations)
      ing)