Introduction
     • Why is color so important? 
     • Because color, more than any 
       other single factor, dictates the 
       mood and ambiance of a site. 
     • Color schemes evoke moods: 
       playful or sophisticated, chic or 
       dingy, cold or warm, elegant or 
       childish, gloomy or sparkling. 
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                                     copyright Penny McIntire, 2013
                              Introduction
     • We aren’t going into heavy theory 
       (how the eye works, optical theory, 
       etc.), just enough that you can 
       understand the mechanics of web 
       color, color mixing, and color 
       schemes.
     • Note that the display system in 
       this room does not display color as 
       well as even a lousy monitor can.
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                                     copyright Penny McIntire, 2013
             Traditional Color Theory
     • The color wheel from traditional 
       media like painted surfaces or 
       print…
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                                     copyright Penny McIntire, 2013
   The three 
   primary colors: 
   all other colors 
   can be created                     yellow
   from mixing the 
   primary colors.
                               blue             red
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                                               copyright Penny McIntire, 2013
   The three 
   secondary 
   colors: mixed 
   from adjacent  
   primary 
   colors.
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                                               copyright Penny McIntire, 2013