DESIGN PROGRAM FOR EVENT 
               PURPOSES & CONSIDERATIONS 
             IN CREATING AN EVENT PROGRAM
                                           CONSIDERATIONS of 
              PURPOSES                            LAYOUT
     •Provide event/game information   •  Easy-to-find information 
                                          about the game
     •PROMOTIONAL TOOL
      –
       Keepsake/Souvenir
       •                               •  Contains space for 
        Reminds fans of the team and 
        encourage them to attend more     advertisements
        games                              – Must match theme
      –                                    –
       Advertisements                        Must relate to target market
    COMPONENTS of EVENT PROGRAMS
   • ADVERTISEMENTS
    –GENERATE MORE REVENUE to help with program 
     cost 
   • INFORMATION about the event
    –Players, coaches
    –Statistics, rules
    –Schedule, guests
         PROCEDURE IN CREATING AN 
              EVENT PROGRAM
  1.Write a List of Contents and Components to include
  2.Create Front Cover
    – Name of the event
    – Logos or names of main sponsors
    – Other relevant information (date, venue)
  3.Create Back Cover
    – Trademark Information
    – Advertisement for future events
  4. Decide on STYLE (Font, colors, etc.)
  5.  Create Contents Page
         PROCEDURE IN CREATING AN 
              EVENT PROGRAM
   6.  Create other pages as Promotional Tools
     – Articles about performers
     – History of venue/team/event
     – Photos of previous events
   7.   Layout the Advertisements 
     – Match ads to relevant content
     – For example: Advertise a family restaurant on the same page as the program for 
      a family-oriented part of your event
   8. Proofread/ Edit for error
   9. Print