Applying Saunders Research Onion
      Prof. Dr. Dino Schwaferts                       Applying Saunders Research Onion                          1
          Saunders Research Onion
                                                                                  realism
                                                                                                                                                                 philosophy
                                                                                                  positivism
                                                                                      deductive
                                                                                                                                                                 approach
                                                                                                               interpretivism
                                                              experiment
                                                                             survey
                                                                                                                            objectivism
                                                               mono method
                                                                                                                                                                 strategy
                                                                                       case study
                                                           cross-sectional
                                                                                                                                   subjectivism
                                                                                               action
                                                                                                                                                                 choice
                                                                                              research
                                                                                mixed
                                                                                                                          *)
                                        data collection 
                                                                                                              abductive
                                                                               method
                                         and analysis
                                                                                            design
                                                                                           science                                                               time horizon
                                                           longitudinal
                                                                                                                              pragmatism
                                                                                                   *)
                                                                                          research
                                                               multi-method
                                                                                grounded 
                                                                                                                                                                 technique / 
                                                                                 theory
                                                                                                                                                                 procedure
                                        archival research
                                                                                                                      functionalist
                                                                ethnography
                                                                                    inductive
                                                                                                      interpretive
                                                           radical structuralist
                                                                                radical humanist
          https://is.vsfs.cz/el/6410/leto2014/BA_BSeBM/um/Research_Methods_for_Business_Students__5th_Edition.pdf, page 108
          http://writepass.com/journal/wp-content/uploads/2012/06/Research-Onion.jpg
          *) 
           added by author
          Prof. Dr. Dino Schwaferts                                                     Applying Saunders Research Onion                                                               2
          Research Strategy
          - How to carry out the work ?
                                                                                                                               p.es. :   Experiment
                                                                                                                                         we try to establish a cause-effect 
                                                          experiment
                                                                                                                                         relationship between two or more 
                                                                         survey
                                                                                                                                         variables
                                                                                                                                              we systematically change the 
                                                                                  case study
                                                                                                                                              (independent) variable presumed 
                                                                                                                                              to be the causal agent and then 
                                                                                          action
                                                                                                                                              determines whether there are 
                                                                                         research
                                                                                                                                              corresponding changes in the 
                                                                                                                                              (dependent) variable under 
                                                                                       design
                                                                                                                                              observation
                                                                                      science
                                                                                      research
                                                                           grounded 
                                                                             theory
                                      archival research
                                                            ethnography
         Prof. Dr. Dino Schwaferts                                                 Applying Saunders Research Onion                                                         3
          Research Strategy
          - How to carry out the work ?
                                                                                                                               p.es. :   Survey
                                                                                                                                         "the collection of information from a 
                                                          experiment
                                                                                                                                         sample of individuals through their 
                                                                         survey
                                                                                                                                         responses to questions" (Check & 
                                                                                                                                         Schutt, 2012, p. 160)
                                                                                  case study
                                                                                                                                              can be a
                                                                                                                                              - quantitative research strategy
                                                                                          action
                                                                                                                                              - qualitative research strategy
                                                                                         research
                                                                                                                                              - both (mixed method)
                                                                                       design
                                                                                      science
                                                                                      research
                                                                           grounded 
                                                                             theory
                                      archival research
                                                            ethnography
         Prof. Dr. Dino Schwaferts                                                 Applying Saunders Research Onion                                                         4