258x Filetype PPT File size 0.22 MB Source: dinus.ac.id
Survey Research
Typical features of professional survey
research:
– Sejumlah sampel yang representatif melalui
nonprobability sampling
– Systematic procedures to ask and record
– Answers numerically coded and analyzed
with the aid of statistical software.
Systematic procedures (1)
Survai:
– Wawancara
– Self-administered questionnaire
– Kombinasi
Administrasi perlu standar agar reliabel
Systematic procedures (2)
Tergantung tujuan:
– Unstructured interview. The objectives very
general, diskusi lebar, pertanyaan dibuat
secara spontan. Probing.
– Structured interview. Very specific
objectives, pertanyaan sudah dibuat tertulis
– Semistructured interview.
Analisa
Exploratory, descriptive bentuk analisa
relatif lebih mudah seperti skema, tabulasi,
dsb.
Explanatory, hubungan antarvariabel
relatif lebih rumit seperti multiple
regression, analisis faktor, dsb.
Secondary analysis
Secondary analysis: analisis terhadap data
hasil survai orang lain (data sekunder)
Misalnya analisa terhadap data sensus, data
polling social trends
Murah
Catatan: item pool.
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