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     Objective of the Course
         understanding the importance and the 
           difference the types of Business 
           Communication 
         To increase 
           Listening
           Speaking
           Writing 
           effectiveness in business communication. 
     Why Study Communication?
    The Only Completely Portable Skill
     You will use it in every relationship
     You will need it regardless of your career 
       path
    The “Information Age”
     The history of civilization is the history of 
       information
     Language and written documents facilitate 
       the transfer of information and knowledge 
       through time and space
       Why Study Communication?
   Your Quality of Life Depends Primarily on Your 
     Communication Skills
   You Cannot Be Too Good at Communication
   People Overestimate Their Own Communication 
     Skills
          What is Communication?
               COMMUNICATION IS THE ART OF TRANSMITTING            
   INFORMATION, IDEAS AND ATTITUDES FROM ONE PERSON  TO 
   ANOTHER.COMMUNICATION IS THE PROCESS OF    MEANINGFUL 
   INTERACTION AMONG HUMAN BEINGS.
   ITS ESSENCES :
   
     PERSONAL PROCESS 
   
     OCCURS BETWEEN PEOPLE 
   
     INVOLVES CHANGE IN BEHAVIOUR
   
     MEANS TO INFLUENCE OTHERS
   
     EXPRESSION OF THOUGHTS AND
      EMOTIONS THROUGH WORDS &  ACTIONS.
   
     TOOLS FOR CONTROLLING AND MOTIVATING PEOPLE.
   
     IT IS A SOCIAL AND EMOTIONAL PROCESS.
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        3 V of Communication
         Verbal:What you say:the message
         Vocal: How you say: music of your voice
         Visual: How you seem&who are you
         Most powerful element of communication is:
                            Visual
         ! Give importance to visual self, as much as 
          the knowledge and experience.