A PRESENTATION BY 
             CAREER TRAINING CENTRE (CTC) 
    • Incorporated in  1992 as a specialist training provider in Career Development 
     and Business Management
    • Have provided training to corporates, NGOs  and individual clients;
     –Kenya Airways
     –UNICEF 
     –International Organization For Migration (IOM)
     –Mumias Sugar
     –Caltex
     Location:
     Purvi House, Mpaka Road , Westlands
     Tel: 020-4446287/4446297/2499194
     Email: info@careertrainingcentre.com
     www.careertrainingcentre.com
      ISSUES FACING THE PHARMACEUTICAL INDUSTRY
    • The pharmaceutical industry is becoming more demanding, sophisticated and competitive with a 
     number of pharmacy businesses facing tough business challenges 
     – Increased competition
     – Low business
     – Procurement: Generics/counterfeit
     – Price undercutting
     – Personnel qualification 
     – Business management style
     – Alternative medication
     – Industry requirements
    • Clients are getting more enlightened, sophisticated, demanding  and choosy about which pharmacy 
     outlet to spend their money. There are more choices of outlets 
    • Staff Challenges: Generation, Technology, Career progression
           PROFESSIONAL ISSUES
  • Pharmaceutical professionals usually join the industry while 
   lacking the necessary soft skills to handle clients i.e. customer 
   appreciation, communication, presentation, up-selling , counseling 
   etc.
  • Pharmaceutical professionals lack training in work ethics and 
   etiquette
  • Training curriculum mainly covers technical knowledge & skills and 
   very limited emphasis on soft & business management skills
  • Pharmaceutical professionals lack the necessary career 
   development skills i.e. CV writing, Interview techniques, job search
            WAY FORWARD
  • Pharmaceutical professionals must develop the best technical 
   and soft skills, strategies techniques and  business management 
   skills to ensure that every customer experience is a memorable 
   one to guarantee business sustainability and growth 
  • Business Diversification
    –Home delivery
    –Technology/Phone 
    –Membership schemes
    –M-pesa
    –CRM
                SUGGESTED SOLUTIONS 
    • Pharmacy Training institutions should introduce soft skills in the Pharmaceutical  
     training program
    • Pharmaceutical professionals must be equipped with the with the necessary soft 
     skills to e.g. 
     –customer care
     –Communication &  presentation skills
     –Selling & up-selling
     –Work ethics & etiquette
    • Empower new graduating Pharmaceutical professionals with career development 
     skills
     –CV & Application letter Writing 
     –Interview techniques,
     – job search skills