Why learn to effectively communicate in 
  business?
    Effective Communication in Business
     Learning Outcomes: Effective Communication in 
     Business 
     1.1 Discuss the importance of effective communication in business
        1.1.1 Discuss how effective communication improves you as an employee
        1.1.2 Identify characteristics of your audience in business communication
        1.1.3 Discuss the process of the social communication model
        1.1.4 Identify key features of effective writing in business
        1.1.5 Discuss the overlap between professional and personal 
        communication
           Effective Communication: OUR 4 C’s
           When business professionals make contributions to the uncovering and 
           understanding the communication process, you should strive to be the 
           following:
            •   Objective
            •   Understanding of Audience Knowledge
            •   Relevant
            •   Clear
            •   Concise
            •   Consistent
            •   Complete
           These are the seven pillars of business communication.  
   Discussion 
   Read the captions on this 
   image. What do you think 
   went wrong with this project? 
   Why?