Today
            Types of presentations
            The communication process
            Planning and structure
                                                                                        Business Communication (BUS-100)   08/27/2022      2
         Types of presentations
            There can be hundreds of different kinds of 
               presentations, doing one or more of the following things:
               ◦Informing
               ◦Demonstrating
               ◦Describing
               ◦Defining
               ◦Persuading
               ◦Selling
                                                                                        Business Communication (BUS-100)   08/27/2022      3
         Types of presentations
            Impromptu – improvised
            Memorised – recited
            Manuscript – read
            Prepared – read with notes
            Interviews – answering questions (TV or radio)
            Group presentations – 2 or more members
                                                                                        Business Communication (BUS-100)   08/27/2022      4
         Communication Process
            When doing a presentation, it is important to think of 
               communication strategies:
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         Communication Process
            Speaker
            Message
            Audience
            Response
                                                                                        Business Communication (BUS-100)   08/27/2022      6