MKT501 MARKETING MANAGEMENT
              CASE STUDY: NEURO – INTEGRATED 
                  MARKETING COMMUNICATION
                                       
                                                                 MKT501 MARKETING MANAGEMENT
          https://www.youtube.com/watch?v=jI6tg_ZQeqE&feature=youtu.be
                                          DISCUSSION QUESTIONS
          1.IDENTIFY AND LIST THE RANGE OF COMMUNICATION TOOLS SHOWN IN 
              THE VIDEO
          2.DISCUSS WHICH OF THE TOOLS WOULD BE THE MOST IMPORTANT IN THE 
             OVERALL CAMPAIGN
          3.DISCUSS HOW THEY THINK THE CAMPAIGN ELEMENTS AND TOOLS WORKS 
             TOGETHER.
                                                 MKT501 MARKETING MANAGEMENT
        CASE STUDY: IMC OF OREO BRAND
                                                 MKT501 MARKETING MANAGEMENT
                                                 MKT501 MARKETING MANAGEMENT
    Developing effective COMMUNICATIONS is a process 
    which  involves  Determining  objectives  –  Designing 
    Communications  –  Selecting  Channels  –  Budget  – 
    Deciding  on  Media  Mix  –  Measuring  Results  – 
    Managing          the        Integrated        MARKETING 
    COMMUNICATIONS.