2. Description of the course 
                          • The course is intended to provide learners with advanced knowledge 
                            on use of marketing management tools and methods. During the 
                            course participants will explore the benefits of marketing, different 
                            types of marketing and marketing management concepts.
                          • The participants will be able to develop their marketing management 
                            skills, by analysing complex marketing challenges, choosing examples 
                            relevant to them (their own organisations or close organisations in 
                            their industry).
                          • The focus will be on current marketing management activities, as 
                            well as preparation for future, by discussing about markeing in the 21 
                            century, options for innovation through marketing, PR and building 
                            and managing customer capital. 
                          • The course is intended for all engineering managers. 
             Agreement number – 2018 – 3234 / 001 – 001 
             Project reference number – 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
             3. Target group and prerequisites
                           Target group/Learners profile
                           • Engineering students
                           • Engineering professionals 
                           • Engineering managers 
                           • Entrepreneurs 
                           Prerequisites (required pre-knowledge and experiences)
                           • Connected with the course of Entrepreneurship 
             Agreement number – 2018 – 3234 / 001 – 001 
             Project reference number – 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
             4. Learning outcomes
                          • Establish effective marketing strategy 
                          • Recognise sustainable brands
                          • Use core marketing concepts to evaluate marketing scenarios 
                          • Analyse and assess complex marketing challenges 
                          • Develop an integrated marketing plan and concept (SWOT, market 
                            research) – working in teams
                          • Develop a comprehensive marketing analysis
                          • Establish marketing public relation strategy
                          • Understand customer capital in the organization, gather data, adapt 
                            some process/products, tools, techniques that are relevant, 
                            indicators related to measurement and following customer capita. 
             Agreement number – 2018 – 3234 / 001 – 001 
             Project reference number – 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP
             5. Training and learning methods
                          • E-learning: article, video, ppt, forum, self-assessment;
                          • Group work: presentation, discussions, questions & answers, case-
                            work; 
                          • Individual work: reflection – writing assessments, paper assignments.
             Agreement number – 2018 – 3234 / 001 – 001 
             Project reference number – 598719-EPP-1-2018-1-MK-EPPKA2-CBHE-JP