MANAJEMEN PEMASARAN (01)
    (MARKETING MANAGEMENT)
    Referensi:
    Principle of Marketing (2012) by Philip Kotler & Gary 
    Amstrong
    RATHOYO RASDAN
     4-BAB PENTING BAGI MAGISTER MANAJEMEN
     (PADA KESEMPATAN INI HANYA BASIC-NYA)
     1.Introduction and Overview of Marketing
     2.Marketing:  Creating and Capturing 
      Customer Value
     3.Company and Marketing Strategy: 
      Partnering to Build Customer Relationship
     4.Customer-Driven Marketing Strategy: 
      Creating Value for Target Customers
        INTRO AND OVERVIEW
    
      Marketing defined!
    
     Marketing Strategy vs Marketing 
     Tactic
        CUSTOMER-DRIVEN MARKETING 
                STRATEGY
     
      Meaningful customer group 
      (segmentation)
     
      Certain customer group to serve 
      (targeting)
     
      Best serve for customer (differentiation)
     
      Placing image of the product in the mind 
      of  consumers (positioning)
      TACTICAL MARKETING TOOLS
        (4-P, right now plus 4-E)
    
     Product  giving Experience
    
     Price  creating Exchange
    
     Place  distributing Everywhere
    
     Promotion  adding Evangelism