Learning Objectives
            •   Understand the each definition of Segmentation, 
                Targeting, and Positioning
            •   Know what is the part of Segementation, Targeting, 
                and Positioning
            •   Understand the reason why STP Model is needed by 
                the company
  Three Major Steps
    •
      Identify and profile distinct groups of buyers why 
    might require seperate products or marketing mixes 
    (market segmentation)
    •
      Select one or more market segments to enter 
    (market targeting)
    •
      Establish and communicate the products’ key 
    distinctive benefits in the market (positioning)
     Segmentation
  Segmentation  is  grouping  consumers 
  by  some  criteria,  such  that  those 
  within a group will respond similiarly to 
  a  marketing  action  and  those  in  a 
  different group will respond differently. 
  Market Segmentation
  1. Identifying the market segment
  2. Create the data
  3. Make the alternative strategic 
  4. Decide the resources of alternative 
  strategic
  5. Assesing existing resources
  6. Select the best alternative strategic
  7. Securing necessary target
  8. Adopting positioning plan
  9. Developing marketing mixes
    Three Basic Assumption of 
    Marketing Segmentation 
    Strategy
    A. Many Market are significantly, but not completely
    B. A firm’s market offering can be designed to meet needs, 
      wants, tastes, and preferences of such segments
    C. Strategy of targeting specific segments can lead to 
      competitive advantages in the marketplace and, in 
    D. turn, superior financial performance.
    E.