B2B Marketing Buyer Persona
                                                             Real Quotes                                       Common Objections
                                                             About goals, challenges, etc.                     Why wouldn’t they buy your 
                                                                                                               product/service?
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        Example 
        Name
           What can we do?                                   Marketing Messaging                               Elevator Pitch/Bumper 
           ...to help our persona achieve their              How can you describe your solution to             Sticker
           goals? ...to help our persona                     have the biggest impact on your                   Sell your persona on your solution - in 
           overcome their challenges?                        persona? What resonates most with 
                                                             your persona?                                     a sentence or a few words!
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