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Survey Kepuasan Pelanggan –
Ditstandalitu
Direktorat Standardisasi dan Pengendalian
Mutu Kementerian Perdagangan
Prepared by Prepared for
Preliminary Report
Agustus 2017
Table Of Content
About
Project Back Ground
Methodology
Findings
Recommendation
3
Kinas Consulting | Who We Are
Introduce | Full-Service Marketing
Research
Kinas Consulting Indonesia is a local Full-Service Marketing Research focused
on various business fields such as, Electronic, Retail, Finance, Pharmaceutical,
Logistic & Express Courier, Transportation, and Property.
• Established in 2012, Kinas Consulting has become a leading research service
providers who can provide reliable facts and relevant insights that can Improve
strategic and tactical business decisions or policy making.
• As a leading research company, we always use the latest approaches and a
strong analytical ability to synthesize research findings and provide clients with
practical recommendations.
• Kinas Consulting was formed by Tjahjana Tjakrawinata, Industrial Engineering
from Bandung Institute of Technology and a Master in Business Administration
from Arthur D Little School of Management, Boston USA.
• Working in some companies more than 30 years since 1980, starting with the
company's Oil & Gas for 7 years at Mobil Oil and Marathon, then moved into
the banking world for over 20 years and held several strategic positions in Bank
Mandiri and Bank BNI (two of biggest Bank in Indonesia), the last position in
2003-2007 at the National Bank Indonesia was as Managing Director
• Kinas Consulting supported by extensive local team (34 provinces in Indonesia)
which are able to do cross-border and large-scale surveys of the region even in
time of tight
Kinas Consulting Indonesia - Credential
About
Project Back Ground Project Experiece
Project Methodology
Findings
Recommendation
Kinas Consulting bukanlah hanya sekedar konsultan yang memiliki kemampuan menjalankan project
riset secara profesional. Kemampuan memberikan multidisciplinary services menjadi sebuah sinergi
yang kuat untuk memberikan output yang komprehensif dan praktis
Riset / Customer Study
• Satisfaction Research
• Brand Research
• Service and Loyalty
• SOP, etc
Riset / Customer Study Kajian / Strategic Development
40% • Marketing Strategy
• Brand Activation
Kajian / Strategic Development • Integrated Marketing Strategy
• Marketing Public Relation, etc
25%
Creative & Design Creative & Design
• Promotion Tools
20% • Advertising, etc
Training Training
15% • Soft Skill
• Hard Skill, etc
5
Table Of Content
About
Project Back Ground
Methodology
Findings
Recommendation
6
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