Objectives
                                                   
                   Develop      Understa      Inclusion 
                   Marketing        nd           of 
                      Plan      Marketin      Cultural 
                                    g         Diversity
                                Concepts
         Why Market the SB/NSLP Programs?
                         Getting 
                        students to 
                        participate 
                                      Getting students 
                       Getting        to eat
                       students to 
                       try new foods         Meeting Wellness  
                                             Policy goals
                                        Increasing parental 
                                           support and 
                                          understanding
          Definition of Marketing
          Marketing is defined by the 
          American Marketing Association as "the 
          activity, set of institutions, and processes 
          for creating, communicating, delivering, 
          and exchanging offerings that have value 
          for customers, clients, partners, and 
          society at large."
       Develop:  Three Step Marketing Strategy
                     Define your     Target your     Create your 
                      objective       audience          image
    Step One - What is Your Objective ?
           Goal of Specific Needs
       • Increase participation
       • Increase program perception
       • Introduce a new program 
       • Promote improved nutritional quality of 
        meals
       • Increase awareness
       • Target a menu item or menu
       • Add diversity to your meals