Overview
          ■ Overview
          ■ Recommendations
          ■ Implementation
          ■ Analysis
          ■ Alternatives
     Overview    Recommendation Implementation        Analysis      Alternatives
                        s
          Key Issues
          ■ Combating local skepticism about online ordering.
          ■ Competing with Ikea, Amazon, Flipkart.
          ■ Developing new revenue channels.
          ■ Implementing new and innovative strategies.
          ■ Retaining a hold on the Indian home goods market.
          ■ Take Pepperfry public.
     Overview    Recommendation Implementation        Analysis      Alternatives
                        s
            SWOT Analysis
                       Strengths                         Weaknesses
             Efficiency in distribution
             Annual growth  of business        • Not profitable
             Delivery success rate & timelines • Relies on funding for growth
             Established online retail market  • Standardized rating system
             Logistics & distribution channels • Personalized shopping experience
             Market knowledge
                    Opportunities                           Threats
             Growth in e-commerce
             Distribution services for local   • Established market leaders
                                                • Vast market promotions by Ikea
              vendors                           • Vastly internet illiterate market
             Achieve economies of scale
     Overview       Recommendation Implementation            Analysis        Alternatives
                            s
           PESTEL Analysis
           Political       Good international relationships.
                           Open to globalization
           Economic        Growing market
           Social          Individualized western influences
                           Digital marketing growth through social media (social currency)
           Technology
                           Growing technology market
                           Smart devices
                           E-commerce
           Ethics          Local artisans
                           Losing jobs to large companies
           Legal           Following local regulations regarding expansion
                           Establishing warehouses, fulfillment centers, distribution 
                           centers
     Overview      Recommendation Implementation            Analysis         Alternatives
                           s
          Recommendations
           Recommended                                 Alternative 2:
                Plan:             Alternative 1:            Niche 
              Innovate &           Partnerships          Marketplace
          •    Compete          •                     •
            Increase market       Partner with          Rental 
            share                 Ikea & Amazon         subscription 
          • Ramp up to          • Increase              plans
            launch IPO            finances            • Refurbished 
                                  through               market place
                                  external 
                                  distribution
     Overview    Recommendation Implementation       Analysis      Alternatives
                        s