SYLLABUS
   Classification of Research Designs
   Exploratory,  Descriptive  and  Conclusive  Research 
     Designs 
   Causal Research
   Secondary Data – Nature, Sources and Advantages
   Primary  Data  –  Nature,  Types,  Means  &  Issues  in 
     Obtaining Primary Data
             RESEARCH DESIGN
   A Research Design is a framework or blueprint 
    for conducting the marketing research project.  
   Acts as a guide in collecting and analyzing data.
   Details  the  procedures  necessary  for  obtaining 
    the  information  needed  to  structure  or  solve 
    marketing research problems.
  COMPONENTS OF RESEARCH DESIGN
    CLASSIFICATION OF RESEARCH 
    DESIGN
            Research Design
     Exploratory                 Conclusive 
       Research                     Research 
       Design                      Design
                            Descriptive     Causal    
                            Research        Research
                   Cross-        Longitudin
                     Sectional      al Design
                     Design
           Single        Multiple 
             Cross-         Cross-         Source: 
             Sectional      Sectional        Malhotra
             Design         Design
    EXPLORATORY RESEARCH DESIGN
   The  objective  of  exploratory  research  design  is  to 
    provide insights into and understanding of business or 
    marketing phenomena. 
   It is the initial step in a series of studies designed to 
    supply information for decision making. 
   It is used in instances where;
        The subject of the study can’t be measured in 
                quantitative manner
                     OR
      The process of measurement cannot realistically 
             represent particular qualities
   E.g. ‘Atmosphere’ meant in a restaurant, ‘Satisfaction’ 
    meant in case of a product or service category