DISTINCTIVENESS
  • Holistic – focus on individual
  • Interrelationship exists –  dynamic
  • Individual impact effects team,  
   organisation performance &
    engages environment
  • Delivery – aligning systems,  
   strategies, structures & culture
  • Cognitive Intelligence (IQ)
  • Emotional (EQ) and Spiritual 
   Intelligence (SQ) – Higher purpose?
  •   st
   21  century “active” digital learning
                                                                    6
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           TUTORIAL SCHEDULE 11TH MARCH
          Learning outcomes of the course
                                                        Ssn 1
          Recap of 7.1, 7.2, 7.3, 7.4, 7.5
          Assignment                                    Ssn 2
          Open session on the importance of strategic 
          marketing management to working                Ssn 3
          professionals
        LEARNING OUTCOMES 7.1
  Evaluate the challenges with developing a market driven 
  strategy
  Demonstrate the importance of management information 
  systems in strategic marketing management
   understanding markets and segments
   defining strategic marketing
   new era of strategic marketing
   digital marketing
   data mining