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picture1_13 Principles Of Marketing


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File: 13 Principles Of Marketing
13 2 what is retailing 13 2 what is retailing all the activities involved in selling goods all the activities involved in selling goods or services directly to final consumers ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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                                                             13-2
  What is Retailing?                                          13-2
   What is Retailing?
     • All the activities involved in selling goods 
     • All the activities involved in selling goods 
       or services directly to final consumers for 
       or services directly to final consumers for 
       their personal, nonbusiness use.
       their personal, nonbusiness use.
     • Retailers - businesses whose sales come 
     • Retailers - businesses whose sales come 
       primarily from retailing.
       primarily from retailing.
     • Retailers can be classified as:
     • Retailers can be classified as:
        –Store retailers such as Home Depot, Sears, 
        –Store retailers such as Home Depot, Sears, 
         Walmart
          Walmart
        –Nonstore retailers such as the mail, telephone, 
        –Nonstore retailers such as the mail, telephone, 
         and Internet.
          and Internet.
                        Copyright 1999 Prentice Hall
                                                             13-3
  Classification of Retail Stores                             13-3
  Classification of Retail Stores
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                        Copyright 1999 Prentice Hall
                                                                                  13-4
   Classification By Product Line                                                 13-4
    Classification By Product Line
              Store Type         Length and Breadth of Product 
                         Assortment
            Specialty Stores              Narrow Product Line, Deep Assortment
             Specialty Stores             Narrow Product Line, Deep Assortment
                                        Wide Variety of Product Lines i.e. Clothing, 
           Department Stores            Wide Variety of Product Lines i.e. Clothing, 
            Department Stores             Home Furnishings, & Household Items
                                          Home Furnishings, & Household Items
                                       Wide Variety of Food, Laundry, & Household 
             Supermarkets               Wide Variety of Food, Laundry, & Household 
              Supermarkets                              Products
                                                        Products
                                       Limited Line of High-Turnover Convenience 
          Convenience Stores            Limited Line of High-Turnover Convenience 
           Convenience Stores                            Goods
                                                          Goods
                                        Large Assortment of Routinely Purchased 
              Superstores                Large Assortment of Routinely Purchased 
               Superstores               Food & Nonfood Products, Plus Services
                                         Food & Nonfood Products, Plus Services
                                         Giant Specialty Store that Carries a Very 
            Category Killers              Giant Specialty Store that Carries a Very 
             Category Killers              Deep Assortment of a Particular Line
                                           Deep Assortment of a Particular Line
             Hypermarkets                           Huge Superstores
              Hypermarkets                          Huge Superstores
                                Copyright 1999 Prentice Hall
                                                             13-5
  Classification By Retail                                    13-5
  Classification By Retail 
  Organization
  Organization
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                        Copyright 1999 Prentice Hall
                                                             13-6
 Characteristics of Direct                                    13-6
  Characteristics of Direct 
 Marketing
  Marketing
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                        Characteristics
                        Characteristics
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                              Direct              e ati  medmI
                           Marketing
                            Marketing
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                        Copyright 1999 Prentice Hall
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...What is retailing all the activities involved in selling goods or services directly to final consumers for their personal nonbusiness use retailers businesses whose sales come primarily from can be classified as store such home depot sears walmart nonstore mail telephone and internet copyright prentice hall classification of retail stores ssrreelliiattaeerr eecciivvrreess lllluuff ddnnaa eecciivvrrse se ddetetiimmiill eecciivvrreessf f lleses ceceervierviss ffoo ttnnouoummaa ttnneemmttrroossssaa ttccuuddooprpr eehtth foo htthddaaeerrbb ththggnneell eneniill ctctudurodropp rreelliiaatteerr eethth yybb ddeessuu ssiit t aathth eerrtutuccuurrttss ggnniicciirprp esccesirrippve ve iitatalelerr nnootitiazzaiinnaaggrroo ppiihhssrreennwwoo llaatutuccaartrtnnoocc rroo teteaarroopprroocc tnneeddnneeppeeddnnii ssnnooiizatzatanianirgrgoo lliaaietetrr by product line type length breadth assortment specialty narrow deep wide variety lines i e clothing department furnishings household items food laund...

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