162x Filetype PPTX File size 0.14 MB Source: wardoyo.staff.gunadarma.ac.id
13-2 What is Retailing? 13-2 What is Retailing? • All the activities involved in selling goods • All the activities involved in selling goods or services directly to final consumers for or services directly to final consumers for their personal, nonbusiness use. their personal, nonbusiness use. • Retailers - businesses whose sales come • Retailers - businesses whose sales come primarily from retailing. primarily from retailing. • Retailers can be classified as: • Retailers can be classified as: –Store retailers such as Home Depot, Sears, –Store retailers such as Home Depot, Sears, Walmart Walmart –Nonstore retailers such as the mail, telephone, –Nonstore retailers such as the mail, telephone, and Internet. and Internet. Copyright 1999 Prentice Hall 13-3 Classification of Retail Stores 13-3 Classification of Retail Stores ssrreelliiattaeeRR eecciivvrreeSS--lllluuFF ddnnaa eecciivvrrSe-Se-ddetetiimmiiLL ,,eecciivvrreeSSf-f-lleSeS ceceervierviSS ffoo ttnnouoummAA ttnneemmttrroossssAA ttccuuddooPrPr eehtth f foo htthddaaeerrBB ddnnaa ththggnneeLL eneniiLL ctctudurodroPP rreelliiaatteeRR eethth yybb ddeessUU ssiit t aathth eerrtutuccuurrttSS ggnniicciirPrP esccesirriPPve ve iitataleleRR nnootitiazzaiinnaaggrrOO ppiihhssrreennwwOO llaatutuccaartrtnnooCC rroo ,,teteaarroopprrooCC ,t,tnneeddnneeppeeddnnII ssnnooiizatzatanianirgrgOO lliaaietetRR Copyright 1999 Prentice Hall 13-4 Classification By Product Line 13-4 Classification By Product Line Store Type Length and Breadth of Product Assortment Specialty Stores Narrow Product Line, Deep Assortment Specialty Stores Narrow Product Line, Deep Assortment Wide Variety of Product Lines i.e. Clothing, Department Stores Wide Variety of Product Lines i.e. Clothing, Department Stores Home Furnishings, & Household Items Home Furnishings, & Household Items Wide Variety of Food, Laundry, & Household Supermarkets Wide Variety of Food, Laundry, & Household Supermarkets Products Products Limited Line of High-Turnover Convenience Convenience Stores Limited Line of High-Turnover Convenience Convenience Stores Goods Goods Large Assortment of Routinely Purchased Superstores Large Assortment of Routinely Purchased Superstores Food & Nonfood Products, Plus Services Food & Nonfood Products, Plus Services Giant Specialty Store that Carries a Very Category Killers Giant Specialty Store that Carries a Very Category Killers Deep Assortment of a Particular Line Deep Assortment of a Particular Line Hypermarkets Huge Superstores Hypermarkets Huge Superstores Copyright 1999 Prentice Hall 13-5 Classification By Retail 13-5 Classification By Retail Organization Organization ssetteaarreemmoollggnnooCC ssnniiaahhCC ggnniissiiddnnaahhccrreMeM teteaarroopprrooCC ssnnootitiazaziinnaaggrrOORetail ssnniiaahhCC eessiihhccnnaarrFFOrganizations yyrraattnnuullooVV sseevviittaarreeppooooCC rreelliitataeeRR Copyright 1999 Prentice Hall 13-6 Characteristics of Direct 13-6 Characteristics of Direct Marketing Marketing yc vacyvaririPP ssalalduduiviviiddnnII ed edtetargeargTT entent easuremeasuremMM ererffffOO seseononespespRR Key ededzziimmoostuustCC Key Characteristics Characteristics of rdersO of sr rdeO gngniistesteTT Direct e ati medmI Direct e ati medmI Marketing Marketing nsenseooespespRR pp shishiononiiatatelelRR ererghghiiHH ssu ouuounniittononCC Copyright 1999 Prentice Hall
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