UCSF – UC Berkeley – 
                 Stanford
       A premier resource for career advancement 
            and transition opportunities
 Ben Cohn
 Biotech Connection – Bay Area
 b.cohn@biotechconnection-bay.org  
       Connecting Academic and Industry Professionals
          Academic Scientists                                                 Industry Professionals
           Career exploration                          Networking               Career advocacy
                                       Articles
        Professional networking                                              Mentorship opportunities 
            Industry insights                                    Alumni         Academic insights
          Business experience       Seminars                                  Professional services
        Leadership opportunities                              Projects       Motivated professionals
            Strategic thinking          Workshops                             Strategic partnerships
                                                                                                   3
        Leadership Team
     Ryan Jones            Aishwarya Jayagopal     TJ Hu                  Nisreen Hejab            Daniel Lu
     President             VP Consulting           VP Operations          Project Manager          Project Manager
     UCSF                  UCSF                    UCSF                   Berkeley                 Stanford
            Shabnam Ziaee              Jennifer Liu             Shalini Kumar              Brynne Ulmschneider
            Project Manager            Events                   Professional Dev           Communications
            UCSF                       UCSF                     Berkeley                   UCSF
                                              biotechconnection-bay.org                                       4
                                                r.jones@biotechconnection-bay.org 
     Alumni Network
       Finance   Venture Capital   Consulting       Biotech      Pharma
                                                                         6
           Executive Summary
    1. Selecting a potentially successful product (idea, 
     technology, service)
    2. Defining the market
    3. Market analysis: leveraging primary and secondary 
     research to quantify value addition
    4. Due diligence: market and industry, path to mass 
     production, substitutes, barriers to entry