Are you green??
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                  INTRODUCTION
      Concern about environment-public issue.
      Positive change within consumer's behavior.
      Green revolution-prevent further damage.
      Green marketing tools-eco-label, eco-brand, 
       environmental advertisement.
      Switch consumer’s actual purchasing behavior 
       to buy environmental friendly products.
      Consumer’s behavior- vary in different culture 
       and demographic context.
      This research- whether green marketing tools 
       affect consumer’s purchase behavior.
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        Findings from literature
       Three stages of green marketing.
       Green marketing focuses on the efficiency 
        of cognitive persuasion strategies.
       Green marketing as actions intended to 
        replace current needs and wants with 
        minimal harmful impact on our 
        environment.
       Eco-labels- provide information, add value.
       Relationship between eco-label & consumer 
        behavior???
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      Eco-brand is a name, symbol or design of 
       products that are harmless to the environment.
      Consumers will aspire to buy eco-friendly 
       alternatives for products.
      Green brands perform same and better.
      Motivating factor: emotional brand benefits.
      Environmental advertisements: techniques for 
       introducing products.
      Objective: influence consumers’ purchase 
       behavior & direct their attention to the positive 
       consequences.
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       Environmental advertising contains three 
        elements:
      statement of corporate concern for the 
        environment.
      the way the corporation has changed its 
        procedures.
      specific environmental actions in which the 
        corporation is involved.
       Environmental advertisements help to form 
        consumer’s values and translate these 
        values into the purchase of green products.
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